There’s no question social media channels carry not only gems, but also some real “thuds” when it comes to value. All those Google employees sharing looped animation on g+, Facebook game requests out the ying and yang, even Pinterest pins nobody needs or wants. Oh, but those are the negatives.
When was the last time a client asked you to list or book a conference? If you are in the public relations realm chances are good that you need to know a lot about conference schedules, and maybe even the “who’s who” of who is going to be there. This
Social media influencers are those people who manage to speak louder than others, without yelling. That’s because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what’s the secret recipe that makes a social media influencer, and how
USA TODAY parent company Gannett announced yesterday their acquisition of social media ad company BLiNQ Media. The terms of the deal have not yet been disclosed, but more and more traditional companies are acquiring online marketing and ad tools and expertise to distribute their messages.
What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to
Your company just started up an online presence, there’s all this buzz about social media and some so called “conversation” going on. Figuring out you’ll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing
Both Facebook and ACLU filed friend-of-the-court briefs in an appeal against Judge Raymond A. Jackson of Federal District Court ruling. They argue that liking a Facebook Page (or other website) is core speech, because it is a statement that will be viewed by other users.
Brands present on Facebook with dedicated fan pages are responsible for comments posted by users, watchdog claims. The social network is declared an advertising medium and not a way to establish a communication with customers.
Facebook finally acknowledged that it has problems, after many complaints that the network was cluttered with fake accounts, a considerable number of which are used for spam. The network will disable these accounts, condemning them to Facebook limbo.
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
