658 subscribers responded to Ad Age’s survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
Although described as a novel approach to social discovery, at a more careful analysis, TipTap is a Pinterest clone. The only difference between the two startups are some quizzes that allegedly create better user profiles and help users understand themselves and connect with others like them.
Lack of responsiveness can harm customer relationships, which makes a high Socially Devoted commitment even more crucial as consumers gravitate toward social media platforms as their primary communication mode.
QSR International today announced the release of NVivo 10, the first qualitative data analysis software that enables people to easily capture, work with and analyze social media and online data.
The debate over whether social media is replacing traditional print journalism has come to a head in recent months as newspapers and magazines continue to struggle with sales and subscriptions in the face of free and plentiful online information sources. While the conversion of readers from traditional print to online
Twitter is about more than updates–it’s about posting content and responses that reinforce your brand. Here are 10 ways to do so.
The Dinamundo iPhone app, makes real-life connections a fun, social experience, combining the best of mobile and online worlds with what happens in real life.
People that are exposed to paid content and ads on Facebook are more likely to buy products from the brand doing the advertising, according to a new study released today. ComScore’s “The Power of Like 2” research report goes to show that social media advertising is useful in achieving marketing
5ivePoints selected Beckerman to help promote their mobile app technology designed to leverage social media in political campaigns. Beckerman seeks to increase 5ivePoints brand awareness and position its executives as industry thought leaders in mobile application development.
Asus has received a tremendous amount of criticism over a recent tweet the company posted on Twitter this week. Just about everyone from teenage boys to powerful politicians have posted tweets they wish they could take back, but when a large corporation does it, the PR ramifications can be costly.
