Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and behavior. Barack Obama, Stephen Colbert, and the “Oracle of Omaha” Warren
A meager 19.5 percent of small and medium sized businesses link to their Facebook page from their website and even less to their Twitter or LinkedIn profiles, shows data released by data collection and analyses engine SMB DigitalScape. vSplash’s engine analyzed over 1 million SMB from 14 countries, of which
Famous microblogging social network Twitter is suing five companies that encourage spam in the network. The lawsuit is aimed at three companies – TweetAttacks, TweetAdder and TweetBuddy – and two individuals: James Lucero (justinlover.info) and Garland Harris (troption.com) for violating Twitter’s usage terms by selling software that encourages firms to
For small and midsize firms, social media marketing can be tricky business. Being relatively new, social media pegs doesn’t always fit into traditional marketing holes. Owners and marketers within a firm don’t know what to make of social media: is it a technique, a tool, or a toy? A lot
Facebook seems to be starting to offer special counselling to companies in the automotive industry as it has already assigned consultants to brands like Aamco and Cottman Transmissions Systems, advising them on how to manage directory information and supplying other tactics to help generate leads for locations nationwide.
Social networking, mobile, online, TV, tablets – all ways of interaction but also of distraction, and this might offer brands several promotional opportunities as the new “Time Spent with Media: Consumer Behavior in the Age of Multitasking” report points out.
Draw Something by game developer OMGPOP is a pictionary-for-smartphones gaming app that came in free or paid ad-free editions that had been downloaded more than 1.2 million times in the first ten days, and reached a total 20 million downloads and generated 6 figures per day after five weeks.
Brands really need to focus on connecting with consumers in a genuine way because, if they don’t, they will throw the brands under the bus. Here are 6 high profile tweets that backfired.
Social serendipity became one of the hottest trends for this Austin conference, leveraging new technology around ambient discovery to connect people of similar interests. Highlight, Forecast, Ban.jo and the other discovery apps became the darlings of this year’s event, marking SXSW a successful laboratory to test the latest in social
Facebook will soon launch its real-time insights for pages, after experiencing delays of days and up to a week in seeing the actual relevant data for any page manager. Having access to real-time data on how users interact with a page, what content they like and what content is most
