Pepsi signed the most extensive partnership a company ever made with Twitter. The global partnership will unfold over a 52 weeks period and will be coordinated with “Live for Now”, the current Pepsi campaign organizing pop concerts across the USA.
Sometimes simple and basic strategies are all you need as Runner’s World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.
After the IPO and the decrease in value of stock actions that followed, Facebook fights back with heavy artillery and announces games in feeds, rolls out “trending videos” and plans to launch a smartphone in 2013.
Germans consume a lot of media, but surprisingly perhaps for many people, traditional media are the most accessed. TV, radio, magazines and newspapers are the top 4 most used media according to a recent study by BITKOM, the Federal Association for Information Technology, Telecommunications and New Media.
For Verizon, the nightmare is about to hit the fan, with the death of grandfathered unlimited data plans. Users complain on Twitter, forums and Facebook, and Verizon’s PR team is slow.
It just isn’t possible to make it as a company without a social media presence anymore. Alright, so maybe that is a bit of an exaggeration, but certainly it isn’t easy to make it, or at least maximize your potential. This is especially true of any kind of news source,
If you are yet to master social media tools and still need guidance through the web of the 2.0 online word, the one day Social Media Boot Camp for Corporate Communicators organized by Ragan Communications in New York City on May 17th is the right place to expand your skill
Facebook users from New Zealand were the first in the world to test a new tool from the social network. The new tool, ‘pay to promote post’, allows users to make their messages more visible among their connections.
There has been quite a lot of talk about Pinterest and copyright issues emerging from people sharing content over this fresh and very popular social network. Flickr even started out by adding a “do not pin” code to protect the rights of their users. But apparently they have changed their
Casio has announced that it is partnering with respected mathematician and TV star Danica McKellar to promote the Casio PRIZM calculator. McKellar, who is well known for playing Winnie Cooper on the 90s TV show “The Wonder Years”, will pose for a photoshoot and promote the calculator through social media
