Social Media

The Army and social media. Two aspects of our culture that don't quite seem to go together, but apparently they do. Ragan outlines four lessons in social media marketing that come from our very own armed service, noting the goals the Army is after in its online efforts along with the things other marketers can learn from what the Army is doing so far. The four areas covered by Ragan include a large roster of Army bloggers, the ability for blogging to convey the human side of a soldier's story, the use of multimedia sharing to help tell that story,... Read More >

Yoono is the latest to add yfrog to its feature set, giving it prime placement as the default option for photo and video posting to Twitter. Yoono's browser-based tool acts as an easy sharing and interaction mechanism while actively using the web. Encouraging people to use its browser add-on means layering in as many means of convenience as possible. yfrog offers this convenience, specifically in the realm of sharing media on Twitter's microblogging platform. As one of the more widely used and popular Twitter applications, yfrog simplifies the process of sharing multimedia items to your Twitter followers. Uploading and sharing... Read More >

I could actually write a book only about this as it is the single most important element to getting your website found. Okay, I give up. Content is king Every time someone says “Content is king” I involuntarily shiver because it’s such a cliché. Although it is a cliché, that phrase does help people understand what the whole ”content” idea is coming from. Content is, indeed, the most important factor and the place to start when undertaking an SEO optimization project. “Content”, however, no longer refers just to the text on a page. It certainly encompasses text but also includes... Read More >

Social networks do a lot these days. They keep us connected with friends, updating us to their every (geographic) move. They act as personal assistants, reminding us of birthdays and tasks. They recommend movies, television shows and books, while also providing hubs for casual gaming and other entertainment. Social networking has become the new form of media, and may be considered the savior of all traditional media when it's all said and done. Could that really be true? Yes. Social networks have an ability to gain a lot of eyeballs, presenting a handy marketing channel for advertisers. More importantly, they... Read More >

The live phonecasting service, ipadio, announced today that it will be providing technology to support the partnership between Sport England and Facebook. The partnership is helping people play more sports in the run up to London 2012. Sport England and Facebook recently launched a Facebook tool named the ‘Community Sport Hub’. Its main purpose is to allow sports governing bodies to interact with over 20 million UK Facebook users. The Hub is designed as a Facebook fan page but offers new and specific applications, including ipadio. For The Hub, ipadio is making it possible for sports bodies to market and... Read More >

Caught up, on super blast. It's the trade off we have for participating in online social networks. and for some, the prerequisite of such online participation can still be avoided when it comes to getting caught. It's usually the photos that get ya. Facebook is one of those social networks that has a tendency to get lots of people caught up. Take Nathalie Blanchard for instance. She was on disability, unable to work full-time for the past 18 months. Blanchard suffers from depression, and was told by her doctor to go out and have some fun. Perhaps she had too... Read More >

Tweetsgiving was built last year by small team Epic Changes in six days, launching a widely successful fund-raising effort that brought $10k towards building schools in Tanzania, Australia. At the heart of Tweetsgiving’s success was the power of Twitter. Released two days before Thanksgiving in 2008, Tweetsgiving quickly became a trending topic on Twitter and the spirit of gratitude was spread across the world through shared tweets. As far as we have come in our American history, Thanksgiving remains a universal holiday staying true to that spirit of gratitude. Leveraging a widespread appeal to individual’s potential for graciousness and the... Read More >

Someone may be squatting on your company's name on Twitter (or for that matter, any other social media site). In many countries, squatting refers to property rights. A squatter is someone who doesn't have a legal right to use property (such as a home or an apartment), but proceeds to live there anyway. In this high tech age, squatting is no longer limited to physical property. Electronic squatters (also known as cyber squatters) are those who use a company's name or slogan without permission. They have been around since domain names first started being registered. In many cases, domain name... Read More >

If you aren't leveraging Twitter to spread your online message, then your PR campaign may already be in trouble. Consider the following: The other day I ran across an excellent article on a business blog that I read sometimes. I thought that the material was interesting and helpful, so I decided to share the information with some of my friends and colleagues via Twitter. That's where I ran into trouble. There were two problems: First, I attempted to cut and paste the URL into my tweet, but I couldn't do it because the rather descriptive title of the article exceeded... Read More >

A recent survey by Robert Half Technology shows that many companies with 100 or more employees prohibit the use of networks likes Facebook or Twitter during work hours. Employees who want to use these networks have to wait until after hours or risk violating company policies. RHT interviewed more than 1,400 chief information officers (CIOs) from companies across US. More than half (54 percent) of these said their firms do not allow employees to visit social networking sites for any reason while at work. CIOs were asked, “Which of the following most closely describes your company’s policy on visiting social... Read More >