Yammer, a social network designed for businesses, mixes the connectivity and collaboration features of Facebook and Twitter with the privacy companies and other organizations need to ensure a safe work environment. This new communication tool is currently used by over 100,000 companies and organizations and relies on Ogilvy PR to
Network Solutions tried a different approach to raise awareness and gain new customers. Instead of spending millions on a 30-second TV ad to be run during one of the most prominent events of the year, they tried a social media campaign. They launched what they referred to as a “mockumentary-style
Are new wiki-like question-and-answers sites the next big thing on the Internet? Personally, I doubt their success, and here are some arguments.
Would you be surprised if the headlines tomorrow read; “Facebook Supplants Google as the World’s Most Popular Search Engine?” Some people would obviously, but the idea is not really all that far fetched. Some 600 million people use Facebook to do everything but wash the dishes in the kitchen sink.
FanGager gives brands the ability to know who are their top fans and the simplest way to interact with them. The result? Real social media ROI.
Constructing a traditionally formatted press release for online social media is a waste of money and time – it simply doesn’t work. Unfortunately, many companies haven’t yet realized this fact and are still relying on this outdated approach to broadcast to online audiences. This is unfortunate because they are misusing
Perhaps you didn’t know that there was a Times Square Ball live broadcast online, powered by no other venue than Times Square. Times Square also engaged via Twitter, Facebook and foursquare, and they even made apps for iPhone and Android. Never worry, there are only 364 days till the next
Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person’s understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let’s briefly explore
Lior Levin explains how the police are using twitter to get the word out about certain events, and even to catch the bad guys…
Popular social site Facebook ranks first among the best US employers. The social network outran Southwest Airlines and management consultants firm Bain & Company on the list compiled by Glassdoor, an online site where users publish feedback on employers.
