Is Social Media Transforming Public Relations?
Cheryl Gale, managing partner of March Communications, analysis how social media is changing the role of public relations, from Twitter to Facebook and beyond.
01/19/2010
Cheryl Gale, managing partner of March Communications, analysis how social media is changing the role of public relations, from Twitter to Facebook and beyond.
Is the era of Minority Report upon us? Social gaming and virtual goods have initiated a marketing revolution, enabling us to create digital versions of ourselves. We spend money on these digital avatars, exchanging gifts on Facebook and snatching up property for our Mafia Wars. The new platforms have presented
Twitter. What is it, really? A blog? A chat room? An email system? The ability to support so many types of conversation streams without having to invest a deep personal relationship with the service itself is the prime trait that Twitter has harnessed. And that could lead some of us
FINRA, the independent financial industry regulatory authority, is investing in social media. It’s a tad indirect, but it’s for a good cause nonetheless. The organization, along with The American Library Association, is awarding $1.5 million in grants to grass roots public library systems, which intend to use the funds for
Open-source content management systems Drupal and Joomla have made Google Friend Connect available on their platforms, reports ReadWriteWeb. This gives users of Drupal and Joomla the ability to leverage the immediate social features of Google Friend Connect without having to do any extra coding. For Google, the availability on these
Facebook founder and CEO Mark Zuckerberg is speaking out more openly in regards to the social network’s recently implemented decision to make user profiles public by default. At the Crunchies Awards over the weekend, Zuckerberg said that the “social norms towards information privacy are evolving,” noting the recent shift towards
Facebook and brand marketing. It’s becoming more and more evident that the two terms are becoming synonyms. This week we saw a couple of interesting marketing campaigns associated with Facebook’s social network: one to raise awareness for breast cancer and another to advertise Vitamin Water’s new flavor. The effort to
While some users may huff and puff about the new Facebook privacy settings, one user in particular is so fed up that he wants to have his profile removed from Facebook all together. His method for going about this social media suicide mission? Getting kicked off. Humorist Adam Clem found
Social networking is expected to be more integrated into the business world, but how that will actually play out is yet to be determined. The questions of when and how will it work, and to who’s advantage are all questions that we will be debating in the coming year, with
It turns out, Craig Lynch may very well be the John Dillinger of the new age. I jokingly made a similar remark when first reporting on Lynch’s fugitive protagonism, but weeks later the story is still very real. And Craig Lynch? He’s growing in popularity. Months after escaping a low-security
