Write “scannable.” 80% of the Web users do not read the texts on the Web pages they visit. They “scan” looking for precisely what they were searching for. They look for that particular key phrase that brought them to your website.
Social networks do a lot these days. They keep us connected with friends, updating us to their every (geographic) move. They act as personal assistants, reminding us of birthdays and tasks. They recommend movies, television shows and books, while also providing hubs for casual gaming and other entertainment. Social networking
The live phonecasting service, ipadio, announced today that it will be providing technology to support the partnership between Sport England and Facebook. The partnership is helping people play more sports in the run up to London 2012.
Living a life that’s full, posting it to Facebook, and having it come back and bite you may seem like part of the game, but for some like Nathalie Blanchard, a sanctified Facebook might be a better choice. Getting busted by your employer because of your online photos seems somehow
Tweetsgiving this year promises to be even more successful than last year’s effort. This, and other fund raising efforts reveal the value of Twitter and social media, perhaps as well as any other type of outreach. Besides being a major PR boost for Twitter, the best part is that those
Is someone squatting on your company’s name on Twitter? Is someone sending out unauthorized tweets in your company’s name? It’s happened to other companies, and it could happen to you.
If you aren’t leveraging Twitter to spread your online message, then your PR campaign may already be in trouble.
Workers who want to share the latest news with Facebook friends and Twitter followers will need to wait until after hours or risk violating company policy, a new survey suggests. More than half (54 percent) of chief information officers (CIOs) interviewed recently said their firms do not allow employees to
A recent study of the correlation between social media and social search marketing shows that the two are quite interrelated. Companies that implement both techniques are seeing a much higher clickthrough rate.
Our focus is, as it should be, on the Internet primarily. It is our area of expertise, it is what we do. We are not perfect, but we know what perfect looks like. Waggener has a wonderful digital footprint in their site. Aesthetically, it is superb in my mind. However,
