How to Succeed With Public Relations

There is no magic button to touch which allows instant success by utilizing Public Relations. Some concrete and catchy public relations tricks your brand can utilize to succeed with PR.

Ronn Torossian's 5W Public Relations

Ronn Torossian Outside 5W Public Relations

  • Your story is your ticket – it will get you into people’s hearts and minds; a great story can motivate make a person go from passive to participant. Invest in media training; rehearse and prepare.
  • Make sure all messages are aligned with your brand.Never underestimate the personal PR power of happiness.
  • PR’s biggest advantage over marketing and advertising is the seemingly independent third-party recognition and endorsement it provides—an incredible asset in a very crowded, confused world.
  • A company that knows itself, what it can and can’t do, can capitalize on its strengths and see competitive advantages where others might see weaknesses.
  • Recognizing problems and then solving them offers fantastic opportunities for very powerful PR campaigns, as does taking advantages of your competitions’ weaknesses.
  • Be “widely selective” — Engage people on multiple platforms in unique ways without overdoing it.
  • Stay relevant: Don’t post content just for the sake of posting content, otherwise people begin to ignore it or delete it.
  • Don’t squander existing equity. Logos and other design features, along with mottos, tag lines, and mission statements are your stock and have value.

And, I define great public relations as:

  • Helping to make the impersonal personal.
  • Bridging divides.
  • Creating excitement and builds equity for businesses, personalities, politicians, and others.
  • Managing crises and catastrophes.
  • and, Telling stories, having conversations, and making impressions.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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