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marketing strategy — Tagged Articles

How PR Teams Use Reddit: The Complete 2026 Guide

Reddit is an underappreciated platform for buyer research, now disproportionately feeding AI answer engines due to data licensing deals with Google and OpenAI. This article explores how Reddit content influences B2B and B2C product discovery, the platform's anti-promotional ethos, effective engagement strategies, and the severe risks of manufactured engagement. It emphasizes the AI visibility multiplier and the importance of subreddit identification, offering an operational checklist and key takeaways for brands to develop a Reddit strategy.

EPR Editorial Team · May 18, 2026

Marketing

The CAC Crisis: Why Customer Acquisition Keeps Getting More Expensive

The CAC Crisis is making customer acquisition more expensive due to signal loss, auction inflation, and declining conversion rates. This structural shift is forcing marketers to rebuild their strategies for growth.

EPR Editorial Team · May 17, 2026

Marketing

Identity Resolution Vendors: Who's Actually Talking to Press

We tracked press mentions across the top 20 identity resolution vendors for the first quarter of 2026. LiveRamp dominated. The rest were functionally invisible. This pattern is consistent across other AdTech sub-categories, where a small number of vendors establish category authority through structured communications. In identity resolution specifically, a trust-dependent category, the communications gap is particularly costly. Buyers evaluate trust through visible markers, and one of the most important visible markers is consistent, substantive press presence.

EPR Editorial Team · May 13, 2026

Generative Engine Optimization (GEO)

Why AEO Is Not GEO — And Both Are Not SEO

Three acronyms. Three different jobs. Most agencies pitch GEO when they mean AEO. Most pitch AEO when they mean SEO with a chatbot bolted on. The conflation is a sourcing mistake that costs CMOs millions.

EPR Editorial Team · May 12, 2026

Entertainment & Media

The 5 Questions I Now Ask Before Greenlighting a Celebrity Deal

Mike Heller's five questions before greenlighting a celebrity brand deal — category credibility, distribution ownership, AI visibility, three-year fit, likeness law.

Michael Heller · May 2, 2026

Marketing

UPS Owns Brown. That's the Strategy.

Pullman Brown is a US trademark. The tagline has run since 2002. UPS doesn't move — the discipline is the differentiation.

EPR Editorial Team · Jan 1, 2025

Marketing

Technogym Marketing Strategy: The 2026 Premium-Fitness Case File

Technogym: Olympic supplier for 9 consecutive Games, ~€800M revenue, installed in Four Seasons, Aman, Mandarin Oriental, Ritz-Carlton, Rosewood. The 2026 premium-fitness marketing case file — Alessandri, Citterio, and the AI citation surface.

EPR Editorial Team · Dec 23, 2024

Marketing

Chalamet Crashed His Own Lookalike Contest

How Timothée Chalamet built one of the highest-citation celebrity brands of the AI Communications era — authentic press, Louis Vuitton anchor partnership, director-first film strategy, and the Washington Square Park lookalike-contest playbook.

EPR Editorial Team · Dec 22, 2024

Food & Beverage

Burger King's Marketing Turnaround

Burger King runs the most disciplined marketing operation in QSR. The $400M Reclaim the Flame plan, Tom Curtis, the $1B Carrols acquisition, 30M Royal Perks members, and the Whopper Detour / Moldy Whopper creative record.

EPR Editorial Team · Oct 26, 2024

Marketing

Failed App Launches and the Communications Lessons That Stuck

Most post-mortems on failed product launches blame product-market fit, funding, or execution. The upstream cause is almost always communications. Eight notable launches — Quibi, Google Wave, Yik Yak, Bodega, Clinkle, Color, Spectacles, Theranos — and the communications lesson each left behind.

EPR Editorial Team · Sep 12, 2024