PadillaCRT (PCRT) is one of Worldcom Public Relations Group’s founding partners and is headquartered in Minneapolis with additional office locations in New York, Richmond, Alexandria, Washington DC, and Los Angeles. They have earned their place in PR and are listed on O’Dwyer’s rankings as a top 10 independent PR and communications company employing over 200 people. They use a full-circle approach for clients offering research, crisis management, branding, media relations, advertising, mobile, design, social, and digital experience and expertise to clients.

PCRT specializes in the travel and economic development, agriculture, technology, beauty and fashion, entertainment, sports, professional services, environment and public affairs, financial and investor relations, home furnishings, healthcare, and food and beverage sectors. They work with organizations and individuals to find the best course of action that will help clients meet their goals. Some of their clients include Merck, Air New Zealand, BASF, Land o’ Lakes, TransAmerica, Charles Schwab, Progresso, AASCU, the Mayo Clinic, Valspar, and Cisco.

Their CEO and chair is Lynn Casey; she was recently honored in Minnesota’s 50 over 50 list. The agency’s president is Mark Raper. During the summer the firm was listed as one of the top companies on the Star Tribune 2016 list.

PCRT integrated two PR entities in 2013 and that merger created the new company name while joining the previous firms of Padilla Speer Beardsley and CRT/Tanaka.

According to a representative of the firm, “We believe that every organization has an opportunity to make the world a better place. Our purpose is to help our clients articulate and achieve their purpose – through insightful ideas, courageous communications, and an unrelenting commitment to colleagues, clients, and communities.”

Virginia Wine Board Issues Marketing RFP

2017-02-05 by Jason Tannahill
Virginia Wine Board Issues Marketing RFP

The Virginia Department of Agriculture & Consumer Services has issued an RFP seeking Marketing Services for the Virginia Wine Board. The purpose of this Request for Proposals (RFP) is to solicit sealed proposals in order to enter into a competitively negotiated contract with one Contractor for the Operations and Management of the Virginia Wine Board Marketing Office (located in Richmond, Virginia) for the Virginia Wine Board (VWB), a commodity board of the Virginia Department of Agriculture and Consumer Services, an agency of the Commonwealth of Virginia. BACKGROUND The Virginia Wine Board was established by the Virginia legislature within the Department... Read More >

News From MWWPR, Alison Brod, PadillaCRT, and Global PR Summit

2017-01-25 by Aaron Sarno
mww public relations

MWWPR and opendorse Come Together to Recognize Social Media’s Most Engaging Pro Football Players MWWPR is an independent PR firm, while opendorse brings athletes and marketers together for social media and other campaigns with access to over 3,500 pro athlete influencers around the world. MWWPR and opendorse recently listed their top pro-football players known for engaging on social media, though these are not necessarily the ones with the largest fan bases. Those with the highest engagement rate include Carson Wentz, Derek Carr, Jarvis Juice Landry, Marquette King, and Ezekiel Elliott. Those leading with most engagements included Odell Beckham, Jr., Ezekiel Elliott,... Read More >

University of Virginia Public Relations & Media Buying RFP

2016-12-29 by Richard D. Pace
University of Virginia Public Relations

  The University of Virginia has issued an RFP for Media Buying and Public Relations Services (“Services”) for the University. Two categories for this RFP: Media Buying: Media buying will be further divided into two categories: firms with demonstrated global media buying capabilities/experience and firms with capabilities limited to domestic media buying. Public Relations: Though public relation firms will not be divided into additional categories, public relation agencies should express their global capabilities in their proposals. Scope of work Media Buying: Firms shall demonstrate strength and experience in advertising media strategy and buying: to include media buy strategy and planning;... Read More >

Henrico, Virginia Issues Market Research RFP

2016-12-11 by Aaron Sarno
Henrico, Virginia Issues Market Research RFP

The county of Henrico, Virginia is seeking to hire a market research firm. The proposed services will involve conducting a survey of Henrico County residents.  The survey should determine the best methods to inform County citizens of County programs, policies and issues, and should determine satisfaction with the level and delivery of various County services.  The survey will be directed by the County Manager's Public Relations Team. Henrico County is a sprawling community of 330,000 surrounding the City of Richmond on three sides and encompassing 244 square miles.  The County is widely acclaimed for its national awards and fiscal responsibility. ... Read More >

Minnestar Issues Branding RFP

2016-12-01 by Richard D. Pace
Minnestar Issues Branding RFP - Minnesota Tech Ecosytem

Since 2006, Minnestar has been acting as a catalyst for the tech and startup ecosystem in Minnesota.  The organizations goal is to promote connections that help the community learn from each other, build their businesses, and start new entrepreneurial ventures. They aim to bridge the gap between software developers, designers, entrepreneurs, investors, and local companies. The organization has issued an RFP for a brand review & website redesign.  The primary audience are those working in or investing in the Minnesota tech industry ­ software developers, designers, entrepreneurs, investors, and local companies. Secondary audience are sponsors or potential sponsors. New Branding... Read More >

Compton, California Issues Public Relations RFP

2016-10-25 by Jason Tannahill
Compton, California Issues Public Relations RFP

The legendary city of Compton, California is seeking a public relations firm with experience in internal and external communications, brand management and strategic partnerships to develop new efforts for strategic communication and public information. The chosen company will work with the City Council to develop a comprehensive, and unified look, feel and style for public communications material produced and distributed by the City. Objectives include: Assist with the development of a City External and Internal Communication Plan which will include the future and overall goal of unifying communication materials in the City and provide innovative and current information on City... Read More >

PR News from PadillaCRT, MDC Partners, Burson-Marsteller, VML, and Gould+Partners

2016-10-19 by Jason Tannahill
padilla crt firm

Agency Promotions at PadillaCRT Twice a year PadillaCRT (PCRT) looks at their existing staff and offers promotions to those who shine in PCRT and any sister agencies. This time, they are promoting 16 employees of PCRT and FoodMinds, one of their divisions. The promotions include from VP to SVP, Tina Charpentier; from director to Sr. director, Tracy Carlson and Allison Mikita (at FoodMinds); from Sr. developer to associate solutions architect, Rohit Keshwani; from Sr. designer to associate creative director, Thea Buri; from Sr. analyst to manager of market intelligence, Alisa Coddington; and from director to SVP, Jeff Wilson. Also from... Read More >

Virginia Issues Branding & Marketing RFP

2016-10-04 by Richard D. Pace
Virginia Issues Branding & Marketing RFP

The Commonwealth of Virginia, Department of Small Business and Supplier Diversity (DSBSD) has issued an RFP seeking a branding and marketing agency. The Virginia Department of Small Business and Supplier Diversity is a newly formed agency, established by Virginia Code § 2.2-1603. They seek an agency to create a marketing and branding plan to assist DSBSD in the design, creation and implementation of complete Branding and Marketing Strategies, Tactics and Executions initiative. The agency desires to market its new vision within the marketplace by strategically marketing its services through messaging, media placement, community involvement and strategic marketing channels both on and... Read More >

What’s Going on at PadillaCRT, Rubenstein PR, and Trevelino/Keller

2016-09-29 by Aaron Sarno
padilla crt firm

Two Spanish Wine Regions Pick PadillaCRT as Their PR Agency The wine regions of Ribera del Duero and Rueda in Spain are recognized among the best in their country, and they have both picked the Minneapolis-based PadillaCRT to act as their PR agency in spreading the word about their wines to the U.S. public. Ribera is in the north of Spain and known for the red wines and Tempranillo grapes – receiving Wine Enthusiast’s 2012 “Wine Region of the Year” award. Rueda is also in the north and known for white wines and their Verdejo grapes. PadillaCRT will join the... Read More >

Public Relations RFP Issued By Greater Richmond Transit Company (GRTC)

2016-08-24 by Jason Tannahill

Greater Richmond Transit Company (GRTC) in Virginia has issued a Public Relations RFP, and for state and local legislative services. The objective of this RFP is to present GRTC services as key to improving quality of life and supporting economic development, to broaden community awareness of GRTC, to facilitate expansion of transit on a more regional level and to convey messages that GRTC is an integral, multifaceted part of life in the central Virginia region through the use of lobbying and public relations activities. GRTC is the primary public transportation provider for the Richmond region. The company is a not-for-... Read More >

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