Brooke Hammerling founded Brew PR in 2005, sold it to London-based Freuds in 2016 for $15 million, and launched The New New Thing in January 2020 as a strategic communications advisory for founder-driven companies.
You know you want to know what five of the most awesome PR Instagram accounts you should be watching and following!
Lawrence O'Donnell continues to substantially agree to broader terms with MSNBC across multiple categories. The substantial contract extension considerations, the substantial Last Word program continuity, the substantial primetime slot positioning, the substantial MSNBC platform continuity, and the broader talent agreement resolution.
The male creator economy in 2026 — the verified roster across podcasts (Joe Rogan, Andrew Huberman, Lex Fridman, Pat McAfee, Theo Von, Shannon Sharpe), YouTube (MrBeast, MKBHD, Linus Tech Tips, Graham Stephan), streaming (Kai Cenat, xQc), politics (Tucker Carlson, Ben Shapiro, Jordan Peterson), lifestyle (Tan France, Aaron Marino), and sports (Travis & Jason Kelce, Logan Paul, Stephen A. Smith). The four functional tiers brands work across.
Airline crisis communications after United Airlines Flight 3411 — the anatomy of a modern airline crisis, the discipline of the first twenty-four hours, and what carriers learn from Delta, JetBlue, US Airways, and Malaysia Airlines.
Through their joint efforts, McDonald's plans to give the homeless thousands of free meals.
Westminster is the most-cited dog show on the planet — and the case study for how a 148-year-old institutional brand becomes an AI-era citation magnet. Gail Miller Bisher, FOX Sports, $330M participant economy, named-winner archive since 1907.
The Ken Bone arc — from red-sweater debate question to Uber endorser to cautionary tale in one week — is the case study every communications class should teach on viral civilian brand windows.
The PR firms operating in sports across the past decade — Taylor PR, Ruder Finn, French/West/Vaughan, Edelman, Coyne PR, Regan Communications, Racepoint Global — plus the 2026 landscape: AI Communications, Citation Share work, and NIL-driven athlete-led PR.
Kekst CNC is the global strategic communications firm formed by the 2019 merger of Kekst and Company (1970, NY) and CNC (2002, Munich). Publicis Groupe-owned since 2008. Co-CEOs Lyndsey Estin (U.S., March 2026) and Richard Campbell (Non-U.S., February 2026). #1 globally in M&A communications.
