ronn torossian

PR Week in Review from 5W PR’s CEO

2013-08-18 by Ronn Torossian
ronn torossian week review

Another week in the books – and another week naturally with plenty of headline news: While we as PR professionals spin the media constantly, sometimes indeed journalists have it much harder.  This week, at least four journalists were killed in Egypt.  The prestigious Washington, DC based National Press Club issued a strong statement on the issue "The killings and attacks on journalists in Egypt earlier this week were an egregious violation of international norms that uphold the media's right to conduct its work unmolested and without fear of violent reprisals," NPC Club President Angela Greiling Keane said. Interesting news that... Read More >

Agency Leader Provides His PR Week In Review

2013-08-04 by Ronn Torossian
ronn torossian insights

Some interesting reading from the media in the past week: First - Even as CEO of an award-winning PR Agency, I was unaware that July 27th was “PR National Awareness Day.” How many of you knew that? I certainly didn’t – but learned of it after reading The Financial Times and an article headlined “PR, an industry with a PR problem” Then - Headlines in the New Jersey newspapers talks about controversy surrounding the recovery of the Jersey Shore following the damage done by Superstorm Sandy. There’s ads airing – “Stronger Than The Storm” – which are being coordinated by... Read More >

Rolling Stone, Big Brother 15 & The Marine Corps

2013-07-19 by Ronn Torossian
big brother ronn torossian

- Some random notes on such subjects as; Rolling Stone, Big Brother 15 & The Marine Corps - First - Interestingly, The Navy and Marine Corps believe they can shame sexual offenders and reduce others from following in their footsteps. Both military divisions will begin publishing their own versions of a sex offenders list on their home pages as part of an effort to crack down on sexual assaults. Interestingly, they intend to publish both convictions and acquittals. And then - Certain TV personalities apparently believe that crisis PR firms are miracle workers - Big Brother 15 has apparently hired... Read More >

Brand Angelina Jolie

2013-05-15 by Ronn Torossian
Angelina Jolie courtesy Gage Skidmore

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined - Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie. [caption id="attachment_42491" align="aligncenter" width="585"] Angelina Jolie courtesy Gage Skidmore[/caption] The following is a book excerpt with permission: The Transformational Power of Giving Back The right kind of charity work, timed well, can help restore... Read More >

How to Succeed With Public Relations

2012-10-30 by Ronn Torossian
Torossian's 5W Public Relations

There is no magic button to touch which allows instant success by utilizing Public Relations. Some concrete and catchy public relations tricks your brand can utilize to succeed with PR. [caption id="attachment_38678" align="aligncenter" width="585"] Ronn Torossian Outside 5W Public Relations[/caption] Your story is your ticket – it will get you into people’s hearts and minds; a great story can motivate make a person go from passive to participant. Invest in media training; rehearse and prepare. Make sure all messages are aligned with your brand.Never underestimate the personal PR power of happiness. PR’s biggest advantage over marketing and advertising is the... Read More >

Ronn Torossian’s Book Named Top Five in Business

2012-06-18 by Aaron Sarno
ronn torossian | 5W PR | for immediate release

  5WPR CEO, Ronn Torossian's popular PR book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” has been named as a Top Five American business books selection by Shanghai Daily. The Mainland China English media outlet recommended the book for readers to: “Learn lessons from an expert on effective public relations in today's fast-paced world.” Torossian, who was interviewed last year by Everything PR Editor, has also submitted several Op-Ed pieces to Everything PR News in the past. In addition to Torossian's book having been named to yet another list, getAbstract, the world’s largest... Read More >

Book Review: For Immediate Release

2011-09-22 by Jason Tannahill
ronn torossian | 5W PR | for immediate release

A few weeks ago we spoke with 5WPR Founder and CEO Ronn Torossian about his company, and his take on PR now. Today, we offer an inside look at Ronn's forthcoming book For Immediate Release (click on the image), a resource of immense value for veteran and budding communicators in all spheres. For those unfamiliar with Torossian, this dynamic, even mercuric entrepreneur, has  paved new pathways into the ways we do  business in the digital world. Toting an image as a tough, hands on, and extremely wired mover, Torossian navigates his way through the circuitous Manhattan landscape - a sort of communications "gun-slinger"... Read More >

Ronn Torossian on PR Today: Everything PR Exclusive

2011-08-05 by Jason Tannahill
ronn torossian 5wpr

Everything PR News had the privilege this morning to interview one of the world's most influential entrepreneurs and PR professionals, 5W Public Relations' President and CEO, Ronn Torossian. As the news of markets falling, despots being deposed, and celebrities realities reach us on various media, we talked with Ronn about the state of public relations today, and about his take, as one of the world's great crisis doctors. The Value of Mercury By way of a short introduction, for the budding PR or marketer out there, who has been trapped beneath the proverbial rock, Ronn Torossian is a figure in... Read More >

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