ronn torossian

Public Relations Suggestions On Heartbleed

2014-05-09 by EPR Staff
Heartbleed

Nothing is quite as frightening as the unknown. But, when the unknown surrounds an already unknown quantity – internet technology – both companies and customers can end up with a lot of unanswered questions. And, when it comes to consumer behavior, unanswered questions are almost always bad for public relations. With that in mind, let me reveal 3 steps all companies must take to reassure their customers that all is well with their Internet security. 1 – Understand they don’t understand: The most many consumers know about “Heartbleed” is that it is bad Internet mojo, with a scary name, that... Read More >

CEO of 5W PR Misses Atari

2014-05-07 by Ronn Torossian
atari ronn torossian

For 30 years, stories have been circulating among gamers and geeks about a mass video game grave, in a New Mexico landfill, where truckloads of the Atari video game, E.T. were buried under a concrete covering. On April 26, 2014, the urban legend proved true, game cassettes of E.T. the Extraterrestrial, were recovered in an archaeological dig at the old Alamagordo landfill, in southwestern New Mexico. Those of us born in the ‘70’s and ‘80’s were reminded of our younger days. (If only a young Ronn Torossian had known) The excavations are being undertaken by a film production company from... Read More >

Why Microsoft and Nokia Now Have an Uphill PR Battle

2014-05-02 by Ronn Torossian
nokia microsoft

It was supposed to happen sooner, and it was supposed to have an earthshaking impact on the consumer mobile market. Neither of those predictions came to pass, and now that Microsoft has finally got Nokia’s device unit under its wing, the software giant has a lot of ground to make up, in both market share and consumer confidence. Ronn Torossian, CEO of 5WPR in NYC, says Microsoft has weathered PR problems before, but now  consumer PC sales are plummeting, and the mobile market is more than taking up the slack. Not only are people who used to buy PCs now... Read More >

“Girls” Producers’ Anger

2014-01-18 by EPR Staff
hbo girls

Recently, the producers, and writer of the HBO dramedy, “Girls”, went on the offensive, responding to one question that became the shot heard round the world in the conversation about femininity, and power in America. A reporter asked the writer, who is also the show’s star, why her character was always so naked. The implication, of course, is that there is no reason to subject audiences to an “imperfect” body. Which begs to questions, is all Press Good Press? The firestorm that followed is an example of what can happen when a question touches several hot buttons all at the... Read More >

Ronn Torossian from Moscow: #PRSnapshot

2013-10-27 by EPR Staff
Torossian in an upscale mall in downtown Moscow

Everything PR News caught up with 5WPR’s Ronn Torossian in Moscow on a combined business/pleasure tour of the Russian city. Given our own interest in Eastern Europe business, and Torossian’s now legendary and meteoric rise to PR prominence, we asked the New York PR superhero about his interests in Europe expansion, the Russia business climate, and an impromptu on Moscow tourism overall. What you are about to see and read is a case study perhaps into real time social engagement, and mobile connectedness too. Read to the end. [caption id="attachment_46767" align="aligncenter" width="585"] PR's crisis superhero, Ronn Torossian earlier today near... Read More >

Roger Ailes and Fox News: PR CEO Ronn Torossian Explains

2013-09-10 by EPR Staff
Obama shaking hands

All of us in public relations who manage people are aware of the importance of connecting with people. Albeit, while all have different styles, 5WPR CEO Ronn Torossian in his usual outspoken manner wrote an interesting op-ed for FrontPage Magazine, the website of about the differences in personal styles between President Barack Obama and Fox News’ Roger Ailes. [caption id="attachment_45805" align="aligncenter" width="585"] Courtesy U.S. Department of Agriculture[/caption] Fox News has clearly changed the media business completely in the last 10 years, and Ailes’ has been instrumental to the success of the network.  While he is far from a household name, his... Read More >

PR Week in Review from 5W PR’s CEO

2013-08-18 by Ronn Torossian
ronn torossian week review

Another week in the books – and another week naturally with plenty of headline news: While we as PR professionals spin the media constantly, sometimes indeed journalists have it much harder.  This week, at least four journalists were killed in Egypt.  The prestigious Washington, DC based National Press Club issued a strong statement on the issue "The killings and attacks on journalists in Egypt earlier this week were an egregious violation of international norms that uphold the media's right to conduct its work unmolested and without fear of violent reprisals," NPC Club President Angela Greiling Keane said. Interesting news that... Read More >

Agency Leader Provides His PR Week In Review

2013-08-04 by Ronn Torossian
ronn torossian insights

Some interesting reading from the media in the past week: First - Even as CEO of an award-winning PR Agency, I was unaware that July 27th was “PR National Awareness Day.” How many of you knew that? I certainly didn’t – but learned of it after reading The Financial Times and an article headlined “PR, an industry with a PR problem” Then - Headlines in the New Jersey newspapers talks about controversy surrounding the recovery of the Jersey Shore following the damage done by Superstorm Sandy. There’s ads airing – “Stronger Than The Storm” – which are being coordinated by... Read More >

Rolling Stone, Big Brother 15 & The Marine Corps

2013-07-19 by Ronn Torossian
big brother ronn torossian

- Some random notes on such subjects as; Rolling Stone, Big Brother 15 & The Marine Corps - First - Interestingly, The Navy and Marine Corps believe they can shame sexual offenders and reduce others from following in their footsteps. Both military divisions will begin publishing their own versions of a sex offenders list on their home pages as part of an effort to crack down on sexual assaults. Interestingly, they intend to publish both convictions and acquittals. And then - Certain TV personalities apparently believe that crisis PR firms are miracle workers - Big Brother 15 has apparently hired... Read More >

Brand Angelina Jolie

2013-05-15 by Ronn Torossian
Angelina Jolie courtesy Gage Skidmore

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined - Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie. [caption id="attachment_42491" align="aligncenter" width="585"] Angelina Jolie courtesy Gage Skidmore[/caption] The following is a book excerpt with permission: The Transformational Power of Giving Back The right kind of charity work, timed well, can help restore... Read More >

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