Technology PR

SoLoMo

SoLoMo: Location Based Value for You

These past few years have truly been remarkable as mobile devices continue to have faster processing speeds, improved geo-location services, mobile payment options, and cameras that rival point and shoot options. Best of all, these advances in technology are only the beginning – especially for new movements. SoLoMo is short

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music equalizer wave

Holosonic Sound in Marketing

If you’ve ever walked past a speaker, museum exhibit or display and heard a sound that you swore no one else could hear, then you’ve experienced holosonic sound.

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IBM logo

IBM Launches Campaign Targeting CMOs

Advertising is getting more and more focused and targets different audiences relevant to companies. IBM is aiming its new campaign set to be launched with two TV ads during the U.S. Open tennis tournament at chief marketing officers. Although there aren’t explicit mentions of CMOs, the topics chosen by the

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