Technology PR

E-Commerce: How To Optimize Your Product Page

You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not enough of these visitors are taking that final step and adding your product to their cart.

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Big Tech's 2019 PR Challenge: Tax

Big Tech’s 2019 PR Challenge: Tax

March 2018: at France’s request, the European Commission has put forward two proposals for the reform of corporate tax rules and a tax on the big technology players. The aim of this new legislation? To adjust tax laws so that any company with significant digital operations within the EU would

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Facebook Dips its Toes in Hot Water- Again

According to the New York Times, Facebook is set to merge data from its three messaging services- Messenger, Instagram and WhatsApp- into a single platform. The move has since been confirmed by Facebook CEO Mark Zuckerberg himself, with Zuckerberg claiming that the platform merger is not set to occur before

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headline-media-public-relations

Headline Media: Top Israeli Public Relations Agency

Headline Media is an Israeli PR firm -, specializing in technology and innovation – taking high-growth companies to market leadership and positioning emerging tech ecosystems. While they focus on different markets, Europe and Asia maybe their best focus. Headline Media has helped hundreds of both global and growth stage startups,

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Jason Silva Interview

Jason Silva Interview: Humankind’s Greatest Quest

Jason Silva, star of the Emmy winning series The Current, talks about his documentary “Turning Into Gods.” This dynamic, intelligent, and enthusiastic visionary presents a hopeful reality for people in the 21st Century. But, does the march of science, humankind’s age old quest for the unknown, necessarily need to mutually

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Marketing Blockchain

Marketing Blockchain

If you are a marketer, it’s time to do some research on … Blockchain. It may be the wave of the near future in marketing to consumers as well as when buying ads. Let’s start with the most basic question, what is blockchain? It is probably one of the fastest

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Renault invests heavily in electric cars

Renault Invests Heavily in Electric Cars

When it comes to making a commitment to renewable energy sources, Renault is really taking a stand. The automaker is promising that, within five years, at least half of its models will be either hybrid or fully-electric. But that’s not the only automotive category that Renault is working to find

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Verizon and Yahoo Brace for Layoffs

Verizon and Yahoo Brace for Layoffs

There are a lot of mergers in the air. As Fox is trying to make good on its offer to buy Britain’s Sky TV network, Verizon is in the process of trying to collect Yahoo. And it looks like Verizon is a lot closer to making this happen than they

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Nissan Tries to Fight Distracted Driving

Nissan Tries to Fight Distracted Driving

Officials who keep track of such things say about 6,000 pedestrians were killed last year because of distraction. The main culprit blamed, of course, was texting while driving, but, really, there are a lot of things that can distract drivers and cause accidents. Various automakers have put out campaigns hoping

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GE CEO Makes a Bold Political Statement

GE CEO Makes a Bold Political Statement

Despite a blistering barrage of recent criticism from investors, General Electric CEO Jeff Immelt isn’t shying away from sharing his vision for the future of GE. In a recent speech, Immelt made it clear that he believes US companies need to step up and change their attitude if they hope

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