The Town of Mammoth Lakes is seeking proposals for
professional graphic design services to substantially expand its marketing and
graphic design capacity with the goal of delivering integrated and branded
public information across all print and digital mediums in a timely fashion.
The Town of Mammoth Lakes is a small but lively community of
four square miles, filled with a special brand of people who have chosen to
leave behind their urban lifestyles and experience the unique attributes of the
Page 4 of 9
Mammoth Lakes is a year-round resort town and base camp for
a number of amazing recreation opportunities such as skiing, riding,
snowshoeing, biking, hiking, fishing, camping, fall color viewing and more.
Incorporated in 1984, Mammoth Lakes is a relatively young
town that sits at an altitude of 7,500-8,050 feet with a population of just
over 8,000. Mammoth Lakes is bordered by the Inyo National Forest and the Ansel
Adams and John Muir Wilderness Areas. Yosemite National Park’s eastern entrance
is located just 32 miles north of town. The town is located in the southern
half of Mono County, a diverse region of eastern California. Comprising 3,018
square miles, the County’s area is marked by the sharp contrast between its
eastern and western boundaries. Bounded on the west by the Sierra Nevada crest,
this region is characterized by its mountains, lakes, streams and forests.
Unlike the gentle, rolling escarpment west of the crest, the eastern slope of
the Sierra plunges dramatically to the valley floors.
General Plan Vision Statement – 2007
“Surrounded by uniquely spectacular scenery and diverse four-season
the community of Mammoth Lakes is committed to providing the very highest
quality of life for our
residents and the highest quality of experience for our visitors.”
To achieve this vision, Mammoth Lakes places a high value
Sustainability and continuity of our unique
relationship with the natural environment. As stewards, we support visitation
and tourism as appropriate means to educate and share our abundant resources.
We are committed to the efficient use of energy and continuing development of
Being a great place to live and work. Our
strong, diverse yet cohesive, small town community supports families and
individuals by providing a stable economy, high quality educational facilities
and programs, a broad range of community services and a participatory Town
Adequate and appropriate housing that residents
and workers can afford.
Being a premier, year-round resort community
based on diverse outdoor recreation, multiday events and an ambiance that
Protecting the surrounding natural environment and
supporting our small town atmosphere by limiting the urbanized area.
Exceptional standards for design and development
that complement and are appropriate to the Eastern Sierra Nevada mountain
setting and our sense of a “village in the trees” with small town charm.
Offering a variety of transportation options that emphasize connectivity,
convenience and alternatives
to use of personal vehicles with a strong pedestrian emphasis.
Scope of Work:
1. Graphic Design Services
exceptionally professional, compelling and branded layout and final artwork for
print and digital collateral. Deliverables include: flyers, brochures, posters,
presentations, reports, social media, mailers, print ads, banners,
infographics, e-newsletter and flyer templates, icons/logos, and other visual
to complete multiple design projects simultaneously during busy periods, and
ability to ramp up or down capacity dedicated to serving the Town to meet
fluctuating client needs.
strategies, ideas and tactics for communicating complex concepts through clean,
professional, and branded visual design
Town of Mammoth Lakes brand and articulate the brand message through
appropriate design solutions
Adhere to brand
staff on the development of advertising and communications campaigns as needed
consistently excellent standards of quality and attention to detail in all
drafts and final products
Ability to work
at a highly professional level in Adobe Creative Suite
2. Client Communication
Assign a lead
designer as point person for this account with availability (if necessary) to
meet in-person on site at the Town offices on a regular basis (weekly if
needed) to make timely design revisions as well as explore visual design
concepts collaboratively with Town staff
effectively in writing and in verbal conversation with Town staff to establish
and maintain productive and effective working relationships encountered during
the performance of duties
direction and feedback with utmost attention to detail by drafting and
distributing meeting notes in order to deliver requests and work items in a
prompt, accurate and efficient manner
by stated deadline as directed by Town staff with ability to respond quickly by
either producing or editing deliverables in a short time period.
effectively and bill the Town accurately
Respond to Town
communications within 24-48 hours
Town of Mammoth Lakes
Parks and Recreation Director | Public Information Officer