The District is seeking sealed proposals from qualified firms to provide promotional, branding materials and advertising services. The intent of this project is to create an integrated, results-driven marketing campaign and implementation plan focused on increasing visibility and community engagement. The primary focus is on promoting a wide variety of services available through WaveCrest Café (CNS). The District wishes to build on recent accomplishments with the WaveCrest Café brand to increase participation in the programs.
Vista Unified School District (VUSD) is a public school
district of San Diego County and the California State Department of Education.
The Child Nutrition Services (CNS) department provides nutrition services to 27
district school sites. CNS is seeking proposals from qualified firms for
PROMOTIONAL MATERIAL SERVICES in accordance with the Statement of Work
specified in this Request for Proposal (RFP). A qualified firm will have
demonstrated experience and expertise in performing all aspects in Statement of
Work. A qualified firm will be viable, professionally organized, well-versed in
communicating in a variety of media, skilled at presenting WaveCrest Café’s
brand clearly and creatively.
Scope of Work:
This Request for Proposals (RFP) outlines basic requirements
for services to be provided. The District, as the client, makes no guarantee as
to the number and size of projects which might be requested under this
proposal. The District’s Child Nutrition Services (CNS) department will be the
firm’s point of contact throughout the contract and will coordinate the
professional services required of the firm and guidance with respect to public
release of promotional materials. The term for the agreement will be one (1)
year with an option to renew for four (4) additional one year terms if mutually
agreed upon by the District and the awarded firm
District, community and county wide campaigns to
promote awareness of WaveCrest Café brand
Increase student participation
Increase awareness of specific programs and
Increase awareness and brand recognition of
WaveCrest Café program
Some of the required activities/tasks will include but are
not limited to:
Weekly site visits, as needed, to promote WaveCrest
Café among student and staff at Vista Unified School District
Participation in nutritional educational
assemblies, events, class visits, blender bike promotions, photo booths, etc.
held at all sites
Monthly newsletters sent to all students, staff
and parents of Vista Unified.
will consist of articles created by firm and approved by the client that focus
on Vista’s nutrition service program, farm to school collaborative efforts,
staff highlights, Harvest of the Month program, nutrition and wellness related
grants available, new menu items, etc.
Creating and updating menus for paper and web
Promotion of free/reduced price meal program
Nutrition related templates for principals,
staff, employees, etc.
PROFESSIONAL SERVICESProfessional services required will include but are not limited to:
Advertising: conception, planning, design,
development, production and implementation
Media management: buying, placement and
Development of an annual marketing
Staff Training materials
Creation of monthly newsletter
Conduct staff, student, parent, community
Maintaining and actively posting on WaveCrest
Café’s Twitter, Facebook, Instagram and website
Custom artwork for WaveCrest Café
Creating and updating banners, flyers, etc. for
Creating visually appealing pictures of
WaveCrest Café food items for use in flyers, banners, etc.
Working in collaboration with site level
employees, principals, community, county, state and federal partners
Taste tests RFP# V19200035P 25
Meetings with parent and community groups
Collaboration with various college,
semi-professional, and professional groups to promote nutrition awareness
Creation and maintenance of nutrition digital