The Washington State Fruit
Commission is initiating this Request for Proposals (RFP) to solicit proposals
from firms interested in participating on the project titled 2020 National
Consumer Media. The purpose of the project is as follows: The goal of the
WSFC in this contracted relationship is to maximize the national media exposure
surrounding the positive attributes of Northwest cherries for the growing
regions of Washington, Oregon, Idaho, Utah, and Montana as well as other stone
fruits from the state of Washington.
The Washington State
Fruit Commission was founded in 1947 as a nonprofit organization funded by
grower assessments for the purpose of promotion, market development, research
and education of soft fruits grown in Washington State.
has shifted over the years. Peaches, prunes, plums, cherries and apricots were
included in the original law and nectarines were added in 1984. The commission
promoted Italian Prunes as Northwest Prune Plums with Oregon and Idaho from the
1960s through 1983. As of 1984, Washington began promoting other plum varieties
and promotions were defined as Washington Prunes and Washington Plums.
cherry growers had been informally promoting their sweet cherries together for
several years, but in the 1950s, Washington and Oregon sweet cherry growers
joined in formal promotions. Idaho joined in 1966, at which time the Northwest
Cherry Growers was officially organized. Utah joined in 1967.
Scope of Work:
The scope of this project includes
the following: The duties and responsibilities of the contracted party will
include (but not limited to):
1. Drive consumer
awareness of Northwest cherries, focusing on seasonal availability, health
benefits awareness, and/or food & lifestyle exposure. 2. Strategic
consulting for increasing national awareness within consumer and health
research media channels. 3. Conceptualizing, copywriting and distributing
Northwest cherries press communiqués to traditional and digital media. 4.
Reviewing and reporting media tracking data, highlighting the media results of
the 2020 PR campaign on behalf of the WSFC. 5. Performing other reasonable
activities as required by WSFC.
Responsive proposals will be evaluated strictly in accordance with the
requirements stated in this solicitation and any addenda issued. The
evaluation of proposals shall be accomplished by an evaluation team(s), to be
designated by the WSFC, which will determine the ranking of the proposals.
Evaluation Weighting and
Scoring: The following weighting and points will be assigned to the proposal
for evaluation purposes:
Experience 10 Points
Creativity 10 Points
Work 10 Points
4. Project Team
Structure/Qualifications/Reliability 10 Points
5. Technical Expertise &
Experience 10 Points
6. Overall Proposal
Suitability 10 Points
7. Value and
Cost 10 Points
Request for Proposal
and Project Timeline: Request for Proposal Timeline:
• All proposals in response
to the RFP are due not later than 11:59 p.m. PST 4/2/2020.
• Evaluations of proposals
will be conducted from 4/3/2020 to 4/6/2020.
• If additional information
or discussions are needed with any bidders during this evaluation period, the
bidder(s) will be notified.
• The selection decision for
the winning bidder will be made no later than 4/7/2020.
• Upon notification, the
contract negotiation with the winning bidder will begin immediately.
• Notification to bidders who
were not selected will be completed by 4/8/2020.
Estimated project start date is 4/7/2020. Estimated project completion date is