Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR


Ronn Torossian is the Founder, President and CEO of NY-based 5W Public Relations (5WPR), a top 20 independently owned PR agency in the United States which has been honored as an American Business Awards PR Agency of the Year. The firm’s client work spans global interests, corporate entities, high-profile individuals, regional business, government agencies and academic institutions, managing both routine public relations matters and extremely sensitive issues.

One of America’s most well-respected Public Relations professionals, Torossian has been named Public Relations Executive of the Year by the American Business Awards, and been named a semi-finalist for the Ernst & Young entrepreneur of the year award. He is the best-selling author of “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.”

Torossian is also a partner, Chief Marketing Officer and advisory board member of JetSmarter. He is a regular contributor to Forbes, Inc., Bloomberg, CNBC, and The New York Observer on topics including marketing, entrepreneurship, media, innovation, leadership and New York City. Torossian is a native New Yorker, and a proud father to two daughters. He is a member of the prestigious Young Presidents Organization (YPO).

Equifax Secrets Now Under the Microscope

Equifax breach

Another week and yet more secrets about the Equifax hacking scandal are being revealed. Chief among those this week is just exactly how much Equifax knows about your own secrets. The know the first loan you applied for, which cars you prefer, and which stores you shop at. They know the sort of places you […]

Can Megyn Kelly takeover daytime TV?

Leading up to the 2016 Presidential Election, Megyn Kelly was Fox News’ fastest rising star. She was popular with viewers and seemed to have a bedrock future with the company. What a difference a year makes. Today, not only is Kelly not on Fox, she is working on rebuilding a career that looked like it […]

Kevin Hart tries to repair his reputation

Kevin Hart tries to repair his reputation

As a comedian, Kevin Hart wasn’t afraid to work blue, but he wasn’t really known for it. The comic and actor built a reputation as friendly, family man who beat the odds in Hollywood. Now, that reputation has come crashing down around him, and Hart is facing the consequences of not bending to what he […]

Equifax Breach Puts 143 Million Credit

Equifax breach

Using consumers at risk of identity theft We live in the age of the computer pirate, the hacker, and the security breach. It’s almost becoming pedestrian. Week after week, someone is getting hacked. From big box stores to restaurants to grocery stores to government agencies and political groups. Hacking feels just part of life these […]

Stars step up for Harvey relief

celebrity hurricane harvey reliefg

When tragedy strikes, Americans know how to come together. From endless lines of supply trucks and Red Cross buses full of volunteers to the “Cajun Navy” and tireless first responders, Americans have descended on southeast Texas to help those in need after Hurricane Harvey. Hollywood has shown up too. In most cases, stars have come […]

Social Media PR Problems That Won’t Go Away

Social media PR problems that won’t go away

Social media is fast becoming the ultimate social tie that binds us all together. Nearly everyone uses some form – if not multiple forms – of social media. Because of this near-universal love for this simple way to connect with people near and far, social media can be a great place to build your brand […]

Eight of the Top Men’s Products Influencers

Eight of the Top Men’s Products Influencers

Eight leaders in men’s product influencers… an area 5WPR is working extensively in. Expert Vagabond  — Travel and photography Expert Vagabond, aka, Matthew Karsten is a blogger and travel photographer, who has spent the last six years working to inspire others with beautiful images and entertaining stories that he gathers during his worldwide wild adventures. Much […]

10 Leading Sports Influencers

In sports, the ones getting paid for endorsing products are usually the athletes, not always the ones at the top of their particular playing field though. Endorsements are not just about being good at what you do, but also being a good long-term match with a product or lots of products. Unless a brand is […]

Whitman Offers Full Support to HP

As months roll by without any clear answers, the speculation as to who might be Uber’s next CEO continues to churn out headlines in the business pages. The list waxes and wanes week to week, but scratch one name off for good. Meg Whitman says she is not interested in becoming Uber’s next leader. She’s […]

United Takes Steps to Reduce Involuntary “Bumping”

United takes steps to reduce involuntary “bumping”

United Airline is taking a public relations beating this year…much of it self-inflicted. Now, after months of misfires and misreading public sentiment, the company appears to be trying to make moves in the right direction. Moves that some are calling “baby steps” … but at least they’re moving. Recently, the company began promising to “bump” […]