Insights from Ronn Torossian 5WPR CEO and Founder of the Ronn torossian Foundation.

CEO of 5WPR and Founder of the Ronn Torossian Foundation, Ronn Torossian is a heralded PR Executive based in NY. Author of best selling PR Book 'For Immediate Release', Torossian is an avid writer and frequent contributor to the Huffington Post, Business Insider, Observer and Wired Insights.

Chocolate wars Create Rage on two Continents

ronn torossian choclate wars

If there is anything that might get otherwise congenial people fighting, it’s probably taking their chocolate. But that’s what is happening in some markets, and it has chocoholics all but rioting in the streets. Ronn Torossian explains the conflict, and explores the PR consequences of fighting the chocolate wars. Currently, US chocolate heavyweight Hershey is […]

Using Public Relations to Help Build your Brand

brand building ronn torossian

There are many important factors which allow companies to use public relations to build their brand. Using every bit of information to their advantage is the responsibility of any public relations professionals who is trying to make sure that the company reaches the next level. This means that research is necessary into every area of […]

Smartwatch: Innovation or Idiocy?

smartwatch ronn torossian

The CEO of 5WPR Ronn Torossian, discusses whether or not – the Smartwatch craze – is warranted or a fad. Apparently everyone in the mobile sector thinks you are clamoring to wear your phone on your wrist. This obvious assumption has market analysts asking another very important question. Is there really even an actual smart […]

United Airlines Is Wrong To Sue

united airlines ronn torossian

- Is it wrong for United Airlines to sue this 22 Y.O. NY based Entrepreneur? According to Ronn Torossian, it is. – There are times to draw lines in the sand, and there are times to lay down your arms and choose not to fight that battle. It’s a lesson all people learn sooner or later. And, […]

Sprint runs from NASCAR

nascar sprint ronn torossian

NASCAR will no longer Sprint to the finish, and 5WPR CEO Ronn Torossian says that change will mean big things for both brands. After the 2016 season, NASCAR’s top circuit will no longer be connected with the mobile carrier. The current agreement runs through 2016, and Sprint will not seek to renew. Here’s Sprint’s related […]

Uber Is Breaking The Law To The Tune of $40 Billion Dollars

uber breaking law

Like many entrepreneurs, I began my business 12 years ago with nothing more than 300 square feet and a dream.  Today, I employ more than 120 people in a fast-growing PR Agency, but it certainly did not happen easily, and I have been  forced to understand and rise above the many challenges of building a […]

Walmart, Wages, and the War for Public Perception


The larger you are, the more public you serve. The more public you serve, the more vital your PR presence. Given that dynamic, Ronn Torossian says it’s no wonder Walmart’s PR team is overtaxed 24-7. But even for a company always in the crosshairs of public debate, holiday shopping season presents a greater opportunity for […]

Is Anyone Listening Anymore?


In “Giving”, President Bill Clinton’s book, he writes of an African tribe he encountered that had a unique way of greeting each other. When someone says, “Hello,” the other person responds with, “I see you.”  In today’s ADD-driven generation, when we are constantly distracted with handheld devices, the very art of listening is something which […]

Biggest Tech Trends of 2015 To Watch Out For  


Most of us can barely comprehend the enormous shifts in technology over the past year or two. These shifts promise to shape our economy and the way we live our day-to-day lives for decades to come. Automation. Robotics. 3D printing. Even cheap new computer chips that are barely visible to the naked eye. Here are […]