Ronn Torossian 5WPR CEO: Insights from Native New Yorker

Ronn Torossian is the Founder, President and CEO of NY-based 5W Public Relations (5WPR), a top 20 independently owned PR agency in the United States which has been honored as an American Business Awards PR Agency of the Year. The firm’s client work spans global interests, corporate entities, high-profile individuals, regional business, government agencies and academic institutions, managing both routine public relations matters and extremely sensitive issues.

One of America’s most well-respected Public Relations professionals, Torossian has been named Public Relations Executive of the Year by the American Business Awards, and been named a semi-finalist for the Ernst & Young entrepreneur of the year award. He is the best-selling author of “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.”

Torossian is also a partner, Chief Marketing Officer and advisory board member of JetSmarter. He is a regular contributor to Forbes, Inc., Bloomberg, CNBC, and The New York Observer on topics including marketing, entrepreneurship, media, innovation, leadership and New York City. Torossian is a native New Yorker, and a proud father to two daughters. He is a member of the prestigious Young Presidents Organization (YPO).

The Importance of Influencer Marketing

influencer marketing - public relations

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always […]

Astronaut John Glenn receives a hero’s sendoff

Astronaut John Glenn receives a hero's sendoff

American hero astronaut John Glenn died last week at the age of 95, after a life that almost defies explanation. One of the first men into space, Glenn, a United States Marine pilot, became a national hero when he became the first American to orbit the earth. Later, as a sitting senator at the age […]

Star Wars Drones Out In Time For Rogue One

Star Wars Drone

It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school kids were programming them in elementary schools. And, with consumer proliferation, comes consumer choice. That means promotional stunts and product placement. […]

Ken Bone:  His Fifteen Minutes Of Fame Is Over

ken-bone

5WPR CEO Ronn Torossian takes a look at the rise and fall of Ken Bone. These days, the Internet can give you your 15 minutes of fame only to set you up to fall further and faster than you ever thought possible. It’s the world we live in, and it’s the world sweater-loving undecided voter […]

How will Streaming Change the Emmys?

streaming-emmys

5WPR CEO Ronn Torossian comments on the future of Streaming Live Events. The continued success of streaming video content has many traditional TV networks trying to figure out how to jump on the bandwagon without destroying their current, profitable business model. The NFL recently announced a deal to stream Thursday Night Football on Twitter, and […]

Ways For Pro Athletes To Recover From a PR Crisis

Ways For Pro Athletes To Recover From A PR Crisis

Let’s face it, collegiate and pro athletic stars have given too many examples of ways they can crash and burn outside of the playing field. Whether it is one who chose to punch his fiancée, get a picture taken using illegal drugs, sexting, or sporting a handgun – such choices can ruin an entire career, […]