Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

ronn torossian is the CEO and Founder of 5W Public Relations
Ronn Torossian is truly part of 5WPR’s success story. In his aforementioned role as president, CEO, and founder of 5WPR, he has been a big part of their success. He has overseen the company’s fast growth and expansion to the Inc.500 list and has helped Fortune 500, Inc. 500, and Forbes 400 businesses become successful as well. He is known as “one of the foremost public relations experts in the United States.”

He also has great attributes that are very helpful in his roles at 5WPR. The attributes that Mr. Torossian has are that he is aggressive, focused on making results, and he works very closely with the media, influencers, decision makers, politicians, and celebrities. His views on public relations and communications, including crisis management, public affairs, and social media are thought of as authoritative and influential. Blue chip companies, top business executives, and American and international have sought his counsel regarding their companies.

Ronn Torossian's Experience as a Leader

Torossian is also a partner, Chief Marketing Officer and advisory board member of JetSmarter. He is a regular contributor to Forbes, Inc., Bloomberg, CNBC, and The New York Observer on topics including marketing, entrepreneurship, media, innovation, leadership and New York City. Torossian is a native New Yorker, and a proud father to two daughters. He is a member of the prestigious Young Presidents Organization (YPO).

Ronn Torossian Gives Back

Mr.Torossian also believes that a business cannot be successful unless they are charitable. To support his belief that businesses are not successful if they are not charitable, Ronn Torossian and created the Ronn Torossian Foundation.

This organization supports a lot of organizations especially those that are dedicated to education, community, healthcare, and Judaism. Mr. Torossian is proud to give to charity and believes that since he is a successful person, he has the obligation to give to others. ‘’

While he was growing up, Ronn Torossian was taught that giving back to others and the concept of charity was something he had to believe in. His family taught him how important it was to give to others. What he was taught during his childhood grounded his beliefs that giving back to his community and to humanity at large provides personal as well as societal enrichment.

Ronn Torossian Foundation

This foundation gives back to the community by giving to a lot of educational institutions, hospitals, Jewish organizations, and other great charitable organizations. Some of the organizations that Mr. Torossian and his organization support include the Brooklyn based RAJE (The Russian-American Jewish Experience).

They help immigrants from the former Soviet Union learn a lot about their community and their heritage as well as help them with their career and educational goals. Other organizations that their foundation supports are the Susan G Komen Foundation, and various Chabad houses. Mr. Torossian had a successful life prior to going to work at 5WPR.

Background on the 5WPR CEO

In 1998, Torossian went to work in the public relations field, where he worked for G.S. Schwartz, a boutique PR firm where he ran accounts including Clinique, Yankelovich Partners, DHL and others. Then he worked for the MWW Group, where he worked on accounts including Hard Rock Café, Marriott Hotels and many others.

In 2003, he started 5PWR. His clients have said that he has a never-ending supply of energy and that his one-of-a-kind approach to public relations is why companies should hire his agency to do their public relations.One of the newspapers which wrote a feature story on him stated that Mr. Torossian had a “meteoric rise in the business world today.” Another client compared him to Dennis Rodman saying no one wants to play against him, but if he is on your team, you love him. Morris Reid, former President Clinton advisor has said “I love Ronn Torossian. The reason I’m with the firm is because he represents the same energy and passion that I try to bring to my own business…He’s a 24-7 type of guy, just like I am.”

Mr. Torossian also has a lot to say about the success of his work and what tips for advertising, marketing, and public relations. He said that even though his company 5WPR is very successful, every day of work feels like they just opened for business. He treats every work day like it is his first day at work. He believes the secret to success is hard work, believing in yourself, and more hard work. From the minute he opened his agency, he created a culture based on being an entrepreneur with a large focus on results.

ronn torossian is the CEO and Founder of 5W Public Relations

Personal Achievements

The positive attitude Mr. Torossian has for his work has brought him a lot of accolades and rewards. In 2010, he was named a semifinalist for Ernst & Young’s Entrepreneur of the Year. He was also named to PR Week’s “40 Under 40” List and Advertising Age’s “40 Under 40” list. American Business Awards also named him Public Relations Executive of the Year.

He also says 5WPR has grown a lot over the past decade. Their growth has been record and tremendous in nature. They are regularly keeping their focus on the future and are regularly making their business approach more up-to-date and adapt to the changes that are going on around them so that their success can go on for many years to come.

Outside of work, Mr. Torossian lives a full life. He also speaks on a regular basis at colleges and universities, is a member of the Young Presidents Organization, and is a board member of a lot of not-for-profit organizations.

He is also the Chief Marketing Officer, a partner, and Advisory Board Member of JetSmarter, a jet-sharing company, whose investors include the Saudi Royal Family, Jay-Z and others. Since he is one of America’s most respected Public Relations professionals, a lot of businesses like to know what he thinks. He also regularly contributes to Forbes, Inc., Bloomberg, Wired Magazine, The Huffington Post, and the New York Observer on topics like marketing, entrepreneurship, media, innovation, leadership, and the city of New York. He has also been interviewed on Good Morning America, ABC’s Nightline, Fox News, CNBC, Bloomberg, and Al Jazeera.

“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.” - Ronn Torossian

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