Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the Founder, President and CEO of NY-based 5W Public Relations (5WPR), a top 20 independently owned PR agency in the United States which has been honored as an American Business Awards PR Agency of the Year. The firm’s client work spans global interests, corporate entities, high-profile individuals, regional business, government agencies and academic institutions, managing both routine public relations matters and extremely sensitive issues.

One of America’s most well-respected Public Relations professionals, Torossian has been named Public Relations Executive of the Year by the American Business Awards, and been named a semi-finalist for the Ernst & Young entrepreneur of the year award. He is the best-selling author of “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.”

Torossian is also a partner, Chief Marketing Officer and advisory board member of JetSmarter. He is a regular contributor to Forbes, Inc., Bloomberg, CNBC, and The New York Observer on topics including marketing, entrepreneurship, media, innovation, leadership and New York City. Torossian is a native New Yorker, and a proud father to two daughters. He is a member of the prestigious Young Presidents Organization (YPO).

Social Media PR Problems That Won’t Go Away

Social media PR problems that won’t go away

Social media is fast becoming the ultimate social tie that binds us all together. Nearly everyone uses some form – if not multiple forms – of social media. Because of this near-universal love for this simple way to connect with people near and far, social media can be a great place to build your brand […]

Eight of the Top Men’s Products Influencers

Eight of the Top Men’s Products Influencers

Eight leaders in men’s product influencers… an area 5WPR is working extensively in. Expert Vagabond  — Travel and photography Expert Vagabond, aka, Matthew Karsten is a blogger and travel photographer, who has spent the last six years working to inspire others with beautiful images and entertaining stories that he gathers during his worldwide wild adventures. Much […]

10 Leading Sports Influencers

In sports, the ones getting paid for endorsing products are usually the athletes, not always the ones at the top of their particular playing field though. Endorsements are not just about being good at what you do, but also being a good long-term match with a product or lots of products. Unless a brand is […]

Whitman offers full support to HP

As months roll by without any clear answers, the speculation as to who might be Uber’s next CEO continues to churn out headlines in the business pages. The list waxes and wanes week to week, but scratch one name off for good. Meg Whitman says she is not interested in becoming Uber’s next leader. She’s […]

United Takes Steps to Reduce Involuntary “Bumping”

United takes steps to reduce involuntary “bumping”

United Airline is taking a public relations beating this year…much of it self-inflicted. Now, after months of misfires and misreading public sentiment, the company appears to be trying to make moves in the right direction. Moves that some are calling “baby steps” … but at least they’re moving. Recently, the company began promising to “bump” […]

QVC Goes Toe to Toe with Amazon

QVC goes toe to toe with Amazon

These days, nobody seems to want to mess with Amazon. Well, maybe not “nobody.” It seems TV retailer QVC is setting itself up to go toe-to-toe with the online juggernaut. At least, this is the market speculation after QVC took the drastic step of absorbing its arch-rival HSN recently. The $2.1 billion investment gives QVC […]

Tunnel collapse puts PR pressure on nuclear energy

As the debate about fossil-fuel energy continues to rage, a small but dedicated and growing chorus is calling for a renewal of nuclear energy. Once considered to be the fuel of the future, nuclear has ardent fans and equally dedicated opponents. And, after a recent tunnel collapse at a nuclear weapons complex, score a point […]

Munoz Will Not Be United Chairman

Munoz Will Not Be United Chairman

Not that long ago, United CEO Oscar Munoz was riding high. Recently named PR Week’s Communicator of the Year, Munoz was already United CEO and was all set to step into the Chairman’s seat. Then came a series of escalating PR problems and at least one outright PR disaster. Munoz tried to apply those award-winning […]