Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR


Ronn Torossian is the Founder, President and CEO of NY-based 5W Public Relations (5WPR), a top 20 independently owned PR agency in the United States which has been honored as an American Business Awards PR Agency of the Year. The firm’s client work spans global interests, corporate entities, high-profile individuals, regional business, government agencies and academic institutions, managing both routine public relations matters and extremely sensitive issues.

One of America’s most well-respected Public Relations professionals, Torossian has been named Public Relations Executive of the Year by the American Business Awards, and been named a semi-finalist for the Ernst & Young entrepreneur of the year award. He is the best-selling author of “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.”

Torossian is also a partner, Chief Marketing Officer and advisory board member of JetSmarter. He is a regular contributor to Forbes, Inc., Bloomberg, CNBC, and The New York Observer on topics including marketing, entrepreneurship, media, innovation, leadership and New York City. Torossian is a native New Yorker, and a proud father to two daughters. He is a member of the prestigious Young Presidents Organization (YPO).

John Deere hoping for a big year

John Deere hoping for a big year

Iconic farm equipment manufacturer John Deere & Co. recently raised its sales projections for 2018, saying the agricultural and construction markets are looking up, and Deere is poised to take advantage. News of the projections sent Deere & Co. stock climbing. This is great news for a brand that’s been mired in four consecutive years […]

Murder of ex NFL player back in headlines

Joe McKnight

Joe McKnight was a top-rated running back coming out of John Curtis Christian School. From there, he attended Southern Cal before being drafted by the New York Jets, where he played for three seasons. McKnight also played a year with the Kansas City Chiefs before his NFL career was done. No one would have expected […]

NFL Gets Ratings Boost From Playoffs

Despite Sunday Night Football being, yet again, the top program on TV, the NFL has not had the best year for TV ratings. Viewership is down, as consumer habits are changing and more people are seeing their “TV time” split among standard cable offerings and streaming media. That said, the NFL conference championships helped the […]

Dunkin rolls out new branding

Dunkin rolls out new branding

  Dunkin’ Donuts is being updated, and not just the logo. In an effort to keep up with the competition and respond to customer preferences, Dunkin’ is changing a lot about how it does breakfast. Recently, the company cut the ribbon on a concept store that represents the future of what Dunkin’ could be. That […]

10 Great Political World Communicators

10 Great Political World Communicators

Here are ten great world commentators in no particular order: Donald Trump Like him or not – despise him even, if you will. But Donald Trump proved he’s a master of communications during the Presidential campaign and has not changed his style in the least. He’s long embraced direct communication with others via Twitter, video, […]

Mika Brzezinski Forced to Apologize After Gaffe

Mika Brzezinski forced to apologize after gaffe

Sometimes, no matter what you say, you’re wrong… What you decide to say in those situations, that’s your business…unless you say it on national TV. Then, well, it tends to become everyone’s business. Just ask MSNBC host Mika Brzezinski. After journalist Mark Halperin was accused of sexual harassment, Brzezinski chose to discuss the issue live […]

ESPN president resigns, admits “substance” problem

  In an abrupt move that shocked sports media, ESPN president John Skipper resigned from his executive spot helming one of the most important brands in the industry. As an explanation for this surprise exit, Skipper noted that he’d been battling a substance abuse problem for several years. ESPN Struggles Moving Forward As ESPN hosts […]

T-Mobile will enter streaming media market in 2018

There’s no doubt about it, streaming media is the wave of the future…if it’s not already the wave of “now.” Subsequent to the massive success of Netflix, Amazon, and Hulu, other companies are desperately trying to get into the game as early as possible. Disney already announced its intentions, with plans to debut ESPN and […]

Toys R Us Gets a Big Win

A lot of retail stores are looking for a big win this holiday season. At least one has gotten a win, but not exactly what they were looking for. Thanks to a win in bankruptcy court, Toys R Us will be allowed to pay $16 million in bonuses to top executives … IF the company […]