Twitter demands a unique way to communicate because of its character limit. Restricting the number of characters demands a tweet to be creative, informative, and present itself as “read-worthy”; especially given the sheer volume of other social media posts contending for attention. An interesting aspect about Twitter as a whole is the methods for retweeting. Twitter’s requires that one communicate agreement or disagreement with someone else’s content within the assigned character limits.
Sure, Pinterest works for clothing brands and other retailers—but what about auto parts companies, repair shops, or metal fabrication brands? Are there ways that visually oriented Pinterest can be useful to non-visually oriented brands? To help answer those questions, let’s take a look at four ways to use Pinterest, even when what you sell falls […]
MWW, one of the world’s most influential PR agencies, has run an analysis of the social media conversation surrounding the State of the Union speech by President Obama last night. The analysis tracked online conversation volume and sentiment across several social media platforms in an effort to better understand the American people’s sentiment over the speech.
Interested in collaborating with bloggers but unsure where to start? You’re not alone. An increasing number of business owners are recognizing the value of tapping into blogger audiences: According to one Sydney Morning Herald article, sending free products to about 40 bloggers helped entrepreneur Tram Tran increase revenue by 50 percent each month. Over at […]
What will it take for individuals, for businesses, even governments to understand survival? Why can’t we recognize being a visionary is not about discovering something new always? Being a visionary is often about being the first to be reminded of logic, reality, truth – and then evangelizing it to other people. The future cannot be, without the building blocks of the past.
Christmas is almost here! Are you making the most of it for your business? Whether you realize it or not, the holiday season is a season rich in marketing opportunities. Below, consider five specific ways you can still use this time of year to your business advantage, even now: 1. Holiday Social Media Content According […]