Marketing

Communication in the Real Estate Industry

REAL ESTATE COMMUNICATIONS

The real estate market has always had highs and lows throughout the years. Real estate agents can experience real pressure when trying to buy or sell real estate. One of the ways that can help a real estate agent is to have a strong communications plan in place. A strong communications plan begins with accessibility. […]

100 Media Monitoring Tools for PR in 2015

media-monitoring

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee – for all PR and communications professionals to use in 2015. When it comes to media monitoring and […]

Why Companies Should Communicate their Financial Successes

jonah engler on communicating success

Jonah Engler breaks down why it’s important that companies effectively communicate their financial success. What is that saying about everybody and loving winners? Of course, it is a good idea to share your successes, financial and otherwise, with your community and beyond. But what are the specific reasons for sharing your financial successes? In part […]

Using SEO and Great Content to Build Your Startup

seo content startup

Search engine optimization and content marketing go hand-in-hand in the modern business landscape. There will be no difference between a search engine crawler and a human visitor within the next five years according to many online marketing experts. You should begin preparing for this eventuality now. Why are search engine optimization and content marketing so connected […]

Advertising in the Super Bowl: Then, Now and the Future

super bowl advertising

When the super bowl first began, it was a much simpler time. Football was a sport played by men with little to lose. Now, the stakes are high and millions upon millions of dollars will be spent on advertising every year for the Super Bowl. Let’s take a look at how advertising has changed since […]

Public Relations for Startups

public relations for startups

There are many important facets to a successful public relations campaigns for startup companies. One of the most important things to remember is that there is only one opportunity to make the first impression that but Timex with the audience. Therefore research must be done in order to establish which things the target demographic will […]

Effectively Using Content Marketing in the Public Relations Industry

content marketing public relations

There are a number of things that people need to do in order to use content marketing in conjunction with their public relations team in order to improve the overall relationship they have with their customers. Content marketing is valuable because it encourages potential customers to stay engaged with the product or service provider which […]

Growing Your Business Through “Media Disruption”

media-disruption

The digital world is rapidly changing. Content creators and distributors constantly seek new ways to reach their target audience and get their message across. Content evolution seems to be growing more quickly than ever before. No sooner is one strategy in place when the media playing field gets turned around, and you’re trying to adapt […]

Why Retailers are Warring with Apple Pay  

apple-pay-war

Apple recently launched its new payment system, Apple Pay, which allows customers to purchase items from physical stores using their iPhone and iPad. This idea has been around for quite some time and Google was the first to market with Google Wallet. Both ideas allow users to simple go to a register, pull out their […]

Cracker Barrel Seeks A PR Agency

cracker barrel

Cracker Barrel Old Country Store, Inc. (“CBOCS”) is starting the process of conducting a public relations agency of record search and is seeking information about public relations agencies. Company Background Stepping into a Cracker Barrel Old Country Store location is like traveling back to an era when stopping on the road for a meal was […]