How PR Firms and Agencies Are Changing

How PR Firms are changing

We live in an ever-changing world. That has never been as true as it is today. Technological advances, big data, and the rapid turn-around of information means PR too has gone through huge changes in the past 10 years. Some thoughts about the rapid changes in PR and how PR firms and agencies are adjusting […]

How to Become a Creative Genius by Jonah Engler

sefi shaked

There’s a truth we need to acknowledge to begin. Being creative could be defined as being willing to think outside the box or color outside the lines. It could include those who stay inside the lines but use colors that don’t conform to a more literal view of the world around us. That is pretty […]

General Societal Shifts Toward Wellness

wellness everything-pr

There are several areas of societal wellness that we should all be working toward improving. Let’s briefly discuss three of those areas by offering suggestions on how to improve your practice and personal life in simple ways that will help achieve wellness goals.

Taming Mobilegeddon – Google’s Latest Mobile Algorithm Update

Taming Mobilegeddon

Google’s new mobile-friendly algorithm, which has been dubbed the “Mobilegeddon,” descended upon the web on April 21. The Mobilegeddon demotes sites that are deemed not mobile-friendly in searches performed on mobile devices. Below are some tips to ensure your website is up to Google’s standards for mobile devices. We will also introduce several tools that […]

4 Worst PR Ideas Ever


No they didn’t. It is a sentence repeated over and over amongst public relations professionals – especially in 2014 – with week after week of the speed chase to be the first on news and social media outlets. And then, there was the obsessive need to send out a “viral” hashtag to a target audience […]

Future of YouTube and its Advertising Model

youtube ad model

YouTube is undoubtedly moving into a more advertising-oriented model. However, the basis of their advertising may be eroding. The company is in the enviable position of being the site that most people associate with high-quality video on the internet. The sheer profitability of their position is the reason why their stream has gradually become choked […]