Marketing And Branding Firm Sought For Boulder Institute of Microfinance

Public Relations News

The Boulder Institute of Microfinance is seeking a marketing and branding firm – they are the paramount training institution working to contribute to the development of inclusive financial services for over two decades, Boulder Institute has trained over 5,000 professionals.  Boulder Institute is known for helping finance professionals understand the changes needed to effectively serve […]

Driving SEO with the Power of PR

seo public relations

As with other practices encompassed by Public Relations, SEO once existed as a separate silo in the general marketing community. However, the two disciplines now go hand in hand, as one helps to drive the other. Public relations experts use communications skills to know what keywords and trigger words to associate with a brand. When […]

Ontario Wants A Nutritious Marketing Agency

Ontario Society of Nutrition

The Ontario Society of Nutrition Management (OSNM) has issued a marketing RFP.  Chosen company will have experience specifically working with non‐profit or membership organizations. Also, experience working in the food services industry would be considered an asset. The successful bidder will play a strategic role in helping OSNM raise awareness of its mission and its […]

The Descent of Public Relations Alongside Journalism

PR Journalism

For the past ten years, journalism has been steadily declining; in 2015 the American Society of News Editors annual census release reported a loss of 3,800 journalism jobs in just one year.  In this New Media Age, less of our news comes from journalists and more of it is coming from public relations. According to […]

The Changes Free Media Brings to PR

Media Journalism

The dawn of the Internet likely signaled the beginning of dusk for traditional journalism. More and more, readers began to turn to the Internet for not just entertainment, but knowledge, and then news, and now just about everything. In fact, according to a study done by the American Press Institute, 69 percent of Americans get […]

Is Your B2B Marketing Making the Most of Data?

b2b marketing

According to‘s recent Data Skills Benchmarking Report, nearly three-quarters of all marketers believe their companies are not getting the most from their data. The report was done in the U.K., but the fully 73 percent of marketers were concerned about their company’s ability to gather and proceed with data-driven information and listed is specifically. […]

Greenwood Indiana Airport Marketing to Corporations

Greenwood Indiana Airport

Greenwood started making upgrades to their airport in 2012 when they extended the runway threshold so larger aircraft can use the airport. An impact study also done in 2012 showed the airport brought $27.3 million worth of economic enhancement to the community. This airport is the closest one to downtown Indianapolis, so has always had […]

North Carolina Tourism Marketing RFP Issued

PlayOn Jackson County

The Jackson County Tourism Development Authority (JCTDA) is requesting proposals for an advertising and marketing agency of record.  Cashiers, Cherokee, Dillsboro, Sylva, Balsam, Cullowhee, Glenville and Sapphire make up Western North Carolina’s Jackson County, a place of lofty peaks, rushing water and spectacular scenery. Each of these Blue Ridge Mountain towns provide rich natural beauty […]

Florida Economic Development Arm Issues Marketing RFP

Enterprise Florida, Inc.

Enterprise Florida, Inc. (EFI) the principal economic development organization for the state, which facilitates job growth for Florida businesses through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses. They have issued an RFP for a marketing company to produce and direct six […]