History Colorado Center Issues Public Relations & Media RFP

History Colorado Center Issues Public Relations & Media RFP
History Colorado Center Issues Public Relations & Media RFP

History Colorado is seeking a communications agency to elevate the presence of the 2020 Women’s Centennial Colorado campaign efforts statewide through the planning and implementation of a public relations and social media strategy to support and promote 2020 Women’s Vote Centennial Colorado, its members, partners, website, and Amendment 19 and women’s suffrage events and programming.

A successful agency will build on the statewide media exposure that was garnered in conjunction with the June 5, 2019 kick-off meeting of the 2020 Women’s Vote Centennial Colorado commission to position the campaign and its leadership as the state champions of women’s history and achievements.

Background:

At History Colorado, we believe in making Colorado’s history accessible and in creating opportunities that connect people to Colorado and our past to cultivate an informed future. We are Colorado!

Established in 1879, History Colorado is a 501(c)(3) charitable organization and an agency of the State of Colorado under the Department of Higher Education. We are the trusted leader in helping people understand what it means to be a Coloradan—by sharing powerful stories, honoring our state’s treasured memories, and creating vibrant communities.

We offer access to Colorado’s history through cultural and heritage resources like our museums and historic sites statewide, programs for families and adults, stewardship of Colorado’s historic treasures, and resources for students and teachers making a positive impact on preschoolers, students in grades K-12, and those in higher education. We provide programs and services related to historic preservation and archaeology as well as access to a vast collection of archives, artifacts, and historical photography.

We strive to be a place of belonging for all Coloradans and to serve as a platform for community connection. We’re committed to Colorado’s diverse communities through programs like We Are Colorado. We know we’re making a positive impact when we can make a personal, Colorado connection between one’s individual story and Colorado’s shared history.

Our History Colorado Center opened in 2012 in Denver’s Golden Triangle Creative District. An award-winning tourist destination and a hub of learning and entertainment, the center houses core exhibits along with traveling exhibitions through our Smithsonian Affiliation. It offers public programs, events, and educational programs that foster cultural understanding through authentic perspectives. The History Colorado Center is also home to the Office of Archaeology and Historic Preservation, State Historical Fund, and Stephen H. Hart Research Center—the portal to our entire collection.

History Colorado’s museums and historic sites include the Center for Colorado Women’s History at the Byers-Evans House Museum, El Pueblo History Museum, the Fort Garland Museum & Cultural Center, Fort Vasquez, the Georgetown Loop Historic Mining & Railroad Park®, the Healy House Museum and Dexter Cabin, the Trinidad History Museum, and the Ute Indian Museum.

We are a charitable, nonprofit organization committed to making a statewide impact. As part of History Colorado, the State Historical Fund’s historic preservation grants program has awarded more than 4,500 grants in all 64 counties across Colorado, resulting in a total impact of more than $1.07 billion on Colorado’s economy since the program’s inception in 1993.

As the State Historic Preservation Office, the Office of Archaeology and Historic Preservation assists with archaeological permitting, nominations to the National and State Registers, certification of county and municipal preservation programs, approval of federal and state preservation tax credits, and review of the effects of federal projects on historic resources. The office also maintains a database of archaeological and historical resources throughout Colorado.

At its heart, History Colorado fosters cultural understanding, preserves and protects the physical, cultural, and emotional places that are important to our communities, and encourages appreciation of what makes Colorado Colorado.

Scope of Work:

                Goals

                The Women’s Vote Centennial Commission (WVCC) and its leadership will launch a highly visible statewide campaign that:

                                • Raises awareness about Amendment 19 and women’s suffrage history, and;

                                • Provides promotional support to statewide efforts that are facilitating Amendment 19 and women’s suffrage programs.

                                • Use WVCC’s campaign efforts to promote and drive Colorado women to the website to learn about WVCC and Amendment 19 and women’s suffrage programming events taking place in their area.            

                Measurable Objectives

                                • Touch the lives of 300,000 women across Colorado

                                • Carry out programming in all 64 counties

                Campaign Deliverables:

                Promote the kick-off event on Women’s Equality Day and all events that will be happening over the next year around the state. Share stories of how the Commission members, History Colorado, and partners around the state are bringing awareness to and celebrating the anniversary of women gaining the right to vote. Secure open opportunities for members of the Commission and work to secure both statewide and localized community media coverage to promote the kick-off event on Women’s Equality Day. A successful campaign will include both public relations and social media strategies and must have demonstrated experience in securing statewide media coverage.

                The State is not liable for any cost incurred by bidders prior to issuance of a legally executed purchase order or other authorized acquisition document.

Due Date:

June 18th, 2019.

Address:

History Colorado Center (HCC)

1200 Broadway

Denver, CO 80203

Agencies with relevant experience includes Finn Partners and Ruder Finn.

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