Advertising RFP Issued By United Kingdom-Birmingham

Advertising RFP Issued By United Kingdom-Birmingham
Advertising RFP Issued By United Kingdom-Birmingham

Birmingham 2022 is seeking suppliers that can deliver a series of large scale strategic integrated marketing campaigns to help deliver its strategic Games time and legacy objectives. These will include but are not limited to: exploiting major milestones such as X years to go celebrations, games mascot launch, the recruitment of volunteers (12 500), the sale of budgeted tickets (1 000 000 +) and public participation in the Queens Baton Relay. It is anticipated that these campaigns will be of national and international interest and that they will encompass all aspects of paid, earned and owned media including but not limited to: television commercials, outdoor advertising, digital content, radio commercials, print design and production, translation and direct mail.


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Scope of Work:

Short description:

The OC is seeking to establish a new framework agreement for marketing and creative services. There are multiple lots, each for a specific work category:

  • Lot 1: Design Services,
  • Lot 2: Creative Services,
  • Lot 3: PR,
  • Lot 4: Events,
  • Lot 5: Mascot Design,
  • Lot 6: Consumer Insights and Research,
  • Lot 7: Customer Relationship Management.


Estimated total value

Value excluding VAT: 3 050 000.00 GBP


Information about lots

This contract is divided into lots: yes

Tenders may be submitted for all lots

The contracting authority reserves the right to award contracts combining the following lots or groups of lots: If successful, a tenderer may be awarded to 1, or to multiple lots of the framework. Details are provided in the ITT document.

Description of the procurement:

Birmingham 2022 is seeking a supplier that can deliver a complete design service for Birmingham 2022 to cover the design and production of; the Queens Baton Relay logo and visual identity, Cultural Programme logo and visual identity, volunteer program logo, education program logo and games pictograms. In addition, design services will include but are not limited to: the design and production of partnership collateral, document templates, publications, event collateral, posters and banner design and production, city dressing design, venue look, digital design, print production, translation, photography and videography.

Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.

Due Date:



The Birmingham Organising Committee for the 2022 Commonwealth Games Ltd

One BrindleyPlace


B1 2JB

United Kingdom

Contact person: Procurement Team

Telephone: +44 1213032022


Edelman PR and Zeno Group have relevant experience.

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