AMP3 PR: PR Firm Profile
Based in New York City, AMP3 PR specializes in consumer lifestyle, tech, luxury, beauty and fashion public relations campaigns. The firm raises awareness as well as engagement with its extraordinary storytelling abilities and skilled workforce.
Whether it’s through social media posts and influencer marketing campaigns, through traditional public relations and accompanying media outreach, or experiential PR and production, they tailor their goals to meet the demands of each individual client. AMP3 uses the power of all of the different PR approaches to tell the right story in the right way to that particular audience.
The PR firm won the “Agency of The Year” accolade at the Bespoke Communications Awards (BCAs) in 2018, and quickly became one of the fastest-growing PR firms in fashion, beauty, lifestyle and tech. In the following year, the firm won the “Event/Activation of the Year” as well as “Best Influencer Campaign of the Year.”
AMP3 has also been titled as a “Game Changer of PR” by PR News and has previously won the “Best Media Event of the Year” award, while the co-founder, Alyson Roy, won the “Communicator of the Year” award at the BCAs. They work with up-and-coming, as well as well-established, brands all over the world.
The top-rated firm provides one-on-one attention to all of their clients and always prepares a tailored approach, according to the needs of the brand and the campaign they’re working on. Some of the notable brands that AMP3 has worked with include Fossil Group, where AMP3 represents all of the licensed brands, Wrangler, CR7, Cat Footwear, Sebago, Disney Princess, Warner Bros, Kimoa, the Nolcha Shows and many others.
In fact, co-founder Alyson Roy has personally been serving as the chief of publicity for the Nolcha Shows, during the New York Fashion Week, for the past 14 seasons, while also contributing to various media outlets and serving as a founding Junior Board member for Rosie’s Theater Kids.
With a great passion for PR, Alyson Roy co-founded AMP3, along with Dion Roy, who’s in charge of the operational duties and the business development end of the firm. They created the firm with a different PR approach in mind: one that believes quality is better than quantity, and that all campaigns should be custom, according to the client’s needs.
AMP3 is also extremely approachable, which means that when you’re speaking to one of the team members on board, it’s going to be someone that’s well-informed about the project.
Additionally, the firm also has great connections to both media outlets and influencers. This means that the right influencers are going to be representing each brand that AMP3 is working with, and their story will be told to the correct media outlets, that are relevant both to the brand and to the campaign that the firm is working on. At AMP3, the team believes that success for a client is a success for its own business and they strive to meet and exceed all expectations.