EPR Staff

Brian Solis at a recent PRSA event in Philly
PR News

Moment of Truth Time: Choosing the Right Messenger

What will it take for individuals, for businesses, even governments to understand survival? Why can’t we recognize being a visionary is not about discovering something new always? Being a visionary is often about being the first to be reminded of logic, reality, truth – and then evangelizing it to other people. The future cannot be, without the building blocks of the past.

Vietnam
PR News

Edelman’s Words of a Generation: Vietnam Reveals a People

Last week Edelman’s representative office in Vietnam announced the release of Words of a Generation: Vietnam, part of an ongoing series of films which show interviews of 10 people born in Vietnam in between 1975 and 1986. The so-called “Doi Moi” generation, the subjects are the first generation of citizens there born after the Vietnam War.

Instagram Direct
Social Media

The Amazing Business Potential of Instagram Direct

Instagram announced today their release of Instagram Direct, a new tool for sending on the spot photo and video messages to fiends. What significant more than the 150 million who will be using this tool, is amazing potential for what could be called “residual advertising effect.”

Ana Cristiana everything-pr
PR News

Runway Baby Book In A Blanket: A BOGO, Green, Charity Christmas Story

In a world so filled with negative news that detracts from the season, it’s nice to be associated with and to see entrepreneurs with a vision that’s truly sustainable, giving, and viable. Just such an initiative came to us via the most unusual route, Runway Baby* is not exactly your everyday startup.

Courtesy Vespa
PR News

The Common PR Sense of the All New Vespa Primavera

Shoot out my tires all my redneck, pickup truck driving pals back in the States, I’ve always been a fan of scooters, they just make sense. As for Vespa, of course they are the Rolls Royce of Ferrari of what we Americans consider putter putter mobility. Now at the Paris Salon de la Moto, running thru this Sunday, the all new Vespa Primavera is now being marketed all over Europe.

Book by the fire
PR News

Study Shows Preference for Physical Books Versus eBooks

For those of you out there convinced the typewritten page is all through, news from the LA Times proves the intrinsic value of the printed word. This Christmas, maybe you should head on over to the bookstore or Amazon, not to get a digital book, but a real live bound copy for your kids.

Audience
PR News

5 Definitions for Great Marketing Every Business Must Know

Well, supposedly Seth said something like this, but the reality is closer to good marketing “winning” the contest for consumer attention. If you ask 100 people to define marketing, you’ll also get 100 different answers, two for each for discerning what PR is. This is problematic, obviously.

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