Rohatynski-Harlow Chosen as PR Agency of Record
Rohatynski-Harlow has just been hired by SRG Global, a chrome plated auto parts manufacturer. The firm will be handling public relations and providing strategic counsel for their newest client.
Author: EPR Staff
Everything Public Relations News Insights Author Richard D. Pace
Astro Boy To Spearhead Japan’s FIFA World Cup Bid
In a brilliant PR move Japan brands their World Cup bid with a super here which, by the time 2018 comes around, could be engrained into the hearts and minds of kids everywhere. Astro Boy, the movie, just premiered to rave reviews from all who saw it. For Australia, England, the U.S. and other bidders, the bar has been raised pretty high.
Fake Beauty, PR Boost for Plastic Surgery – Miss Plastic Hungary
István Venyige, organizer of the first “unnatural” beauty pageant, exclusively opened to women who had plastic surgery. The event brought Venyige international recognition and it was also a huge PR boost for the winners Réka Urbán, Edina Kulcsar and Alexandra Horvath.
PR Goof: KH Advertising Announces Panasonic Partnership Months After the Fact
KH Advertising has strengths, obviously, but PR is not one of them – at least not online PR. New media requires new skills. Having a flashy website and some website designs in the portfolio doesn’t automatically convert you into an online PR expert. KH should advise its customers to seek help elsewhere for online PR campaigns. A revision of KH’s own online presence (vis-à-vis information published via own press releases) is mandatory.
Breast Cancer Awareness: Why Isn’t PR Aimed at Young Women?
Breast cancer awareness campaigns tend to focus on women over 40, but this misses a huge group of women who are diagnosed at a much younger age. Hit during the prime of their fertile years, many are already mothers and have to struggle with a whole different set of worries from those cancer patients already past menopause.
FTC’s New Endorsement Rules: Trusting Blog Reviews
The American Federal Trade Commission believes that these rules are beneficial for the credibility of the bloggers/ publishers who comply.
How Tweetable Are Your Online Titles?
If you aren’t leveraging Twitter to spread your online message, then your PR campaign may already be in trouble.
7-Eleven’s Hottest PR Campaign Is ‘Brazilian’
7-Eleven’s new PR campaign is hot, but it’s missing out market points because it does not engage the social media. What is Ketchum, the PR firm supporting 7-Eleven, waiting for?
Study Shows Companies Prohibit Social Networking on the Job
Workers who want to share the latest news with Facebook friends and Twitter followers will need to wait until after hours or risk violating company policy, a new survey suggests. More than half (54 percent) of chief information officers (CIOs) interviewed recently said their firms do not allow employees to visit social networking sites for any reason while at work.
Interplay Between Search Marketing and Social Media
A recent study of the correlation between social media and social search marketing shows that the two are quite interrelated. Companies that implement both techniques are seeing a much higher clickthrough rate.
