KH Advertising has strengths, obviously, but PR is not one of them – at least not online PR. New media requires new skills. Having a flashy website and some website designs in the portfolio doesn’t automatically convert you into an online PR expert. KH should advise its customers to seek help elsewhere for online PR campaigns. A revision of KH’s own online presence (vis-à-vis information published via own press releases) is mandatory.

PerkettPR engages social media and networking more effectively than many much larger communicators. Are smaller PR firms more tuned in to the conversation on the Web, or is building upon Internet modalities easier for firms with less resources? Regardless of the reasoning, some PR entities just do not get Internet communication. PerkettPR is down in the trenches, getting out stories and messages with the best of them.