Everything PR News interviews Craigslist founder Craig Newmark. The creator of one of the world’s most successful Internet entities answers questions about his vision, Craigslist, and more importantly he teaches us that success is not just something you can monetize. It turns out, old philosophies and values still do apply.
Britain’s Culture Secretary Jeremy Hurt wants to rebuild the UK’s IT infastructure. But, Waggener Edstrom has seen fit to insert their new “digital expert” into the discussion. It is clear the UK and much of the rest of Europe lag behind in digital engagement, so why would anyone argue? According to WE’s John Silk, Britain should just create away. Or so it appears.
The online marketing space has seen its share of key players, but for the most part the niche is comprised of fragmented players or traditional advertising experts. BlueGlass Interactive, a new conglomeration of experts in this market, may prove problematic for competitors, and a boom for clients. It is not often callaborative expertise of this caliber is flung together in a news company. Expect things to change rather dramatically for online marketing and advertising – probably.
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client–but, are you really ready?
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.
Director Pravesh Bhardwaj is having his troubles making a film about middle class morality from the celebrity morality standpoint. Finding a Bollywood actress willing to do a nude scene, in a film about women doing nude poses is like finding a needle in the haystack. Actress Aruna Shields understands the importance of nudity to this significant film evidently. But, is it okay to cross this morality barrier? Only the audience can say.
The American media shuns the idea that American foreign policy, including armed conflict, is motivated by economic forces. One Pravda reporter suggests the only way to erase US debt is to pump up the military machine again. Maybe it is time we looked outside US borders for fresh perspectives?
McDonald’s recalls 12 million promotional Shrek glasses. The CPSC and McDonald’s announced a general recall of promotional glasses for the latest Shrek film. The glasses were apparently tainted with the heavy metal cadmium, ingestion of which can cause severe long term health effects.
Procter and Gamble is making a bet now on the stupidity of Moms and others in social networking. Can the weight of a few mercenary Moms propel this corporate juggernaut past the truth, past your will, past reality? Only the social sphere can react to companies attempting to unjustly influence the digital crowd.
With the euro in upheaval several avenues of investment will certainly become more viable. A look at local developments in Trier, Germany reveals a lot about what some investment visionaries call “community entitlement,” or the need to build the system back from the ground up. This is not as complex as many imagine, especially not with the help of community.
