Procter & Gamble’s massive market share initiative may end up being the worst marketing and PR gable ever made by that company. Half truths and old PR strategies threaten one of the world’s largest and most respected set of brands. The Pampers Dry Max debacle perhaps reveals the soft underbelly of major corporations today. Greed or weak product lines, it matters little when the people lose faith.
BP’s new PR strategy must be to destroy the brand forever. CEO Tony Hayward refers to the Gulf oil spill as if he, nor the company care in the least. Worse still, the company just employed PR giant Brunswick to help save their behinds. Maybe big business has just lost touch with reality all together? If social media and traditional media go on the war path over this, BP is a cooked goose.
It’s tough to admit our economic situation is really our own fault. The average citizen of any country just plays along as long as they get the drippings from the table of the wealthy. But, what happens when the drippings stop? When billionaire investors like Lynn Tilton use terms like “beyond repair” to describe our course, what does this mean?
Wall Street’s involvement in our economic woes is now begining to be seen fully. Big time investment in big business has put all of America’s eggs in the wrong basket. Focusing on small towns in America, like Jesup, Georgia for instance, can open a window into what Wall Street innovator Lynn Tilton professes; “Rebuilding America – One Company at a Time – One Job at a Time,” could alter America’s course – one town at a time too.
Google trends today are all about a cryptic term 420. The meaning of the term is obviously tied to marijuana use, but not many people know how it was originated. Other than some references to 70’s comedy act Cheech and Chong, 420 just insinuates pot smoking. The term does have other implications though.
Oprah Winfrey is the subject of a controversial unauthorized biography now. The world according to Oprah is chomping at the bit to see if she is the saint millions paint her as. Author Kitty Kelly is famous too, for revealing (or appearing to) celebrity dirt. Is this just more PR for Winfrey, or is there anything to be a buzz about?
Are you familiar with that half melancholic, half regretful feeling one sometimes has when looking back at a project or relationship that did not go very well and thinks of what could have been if only a few little aspects would have turned out differently? Change few to a lot and you will get my feeling after testing MyOnlineToolbox for a couple of days.
Chris Wisecarvers home state of New Hampshire gets a boost from his YouTube video going viral. First we say Topeka and Google in the social media branding exchange, now states are getting in on the act of visibility, but not from their experts, from would be rappers gone digital.
For April Fools Google changes its name to Topeka. The interesting thing is how Topeka changes the city’s name to Google. The city website is now called “The City of Google”, so millions may think Google bought Topeka perhaps? Google’s brand is so strong the sky is the limit as far as their applying it.
You can plug a billion dollars into a PR machine, but you still cannot sell ice cubes to Eskimos. Waggener Edstrom has tried to sell Microsoft’s Bing search engine with everything from hot fashion models to the man on the street, still the prodigal search entity languishes at third banana on the search treadmill. What will WE try next?
