Learn from major sports PR disasters and how poor crisis management affected Tiger Woods, Lance Armstrong and other athletes’ careers and reputations
Learn how digital marketing strategies drive franchise success, from local SEO and social media to content marketing and automation tools for business growth.
Learn how sneaker brands use PR strategies, limited drops and influencer power to turn footwear into cultural phenomena and build passionate communities online
Learn how CPG digital marketing evolves in Asia with strategies in localization, social media, e-commerce & AI. Explore success stories from top brands in this growing market.
Analyzing PR failures in women’s healthcare marketing shows how brands miss opportunities to promote trust and inclusivity. Learn how poor messaging and misguided strategies harm women
Learn how Unilever and Tesla leverage sustainability PR to shape consumer behavior and drive positive environmental change while building strong brand reputations
Learn how pre-trial litigation PR strategies shape public opinion and legal outcomes through media relations, crisis communications and strategic messaging
Learn how creative marketing drives business success through innovative campaigns, authentic storytelling, and emotional connections with consumers
Learn how Target’s 2013 data breach exposed cybersecurity vulnerabilities, damaged customer trust and impacted digital marketing efforts at a major US retailer.
Explore why traditional celebrity fame doesn’t guarantee digital marketing success, with real examples from Kendall Jenner, Tyga, and other stars facing online failures
