It is time for a serious reevaluation of how alcohol is marketed, particularly in digital spaces that make it easier to target vulnerable populations.
No longer a one-sided effort to simply distribute press releases, media relations in 2025 will be about forging genuine connections, offering value, and establishing long-term relationships based on mutual trust.
In a competitive and often controversial environment, effective PR can serve as a critical tool for casinos to not only improve their public image but also build long-lasting relationships with stakeholders and their communities.
In 2025, the relationship between brands, journalists, and consumers will be more dynamic, data-driven, and personalized than ever before meaning public relations is forever changed.
The purpose of this RFP is to solicit proposals from Offerors to provide statewide marketing services for the Ohio Lottery Commission (Agency).
The Chicago Metro Recycling Education and Outreach (REO) Campaign will leverage a strongly collaborative culture among local governments and partners to increase the collection of recyclable materials and decrease contamination of the recycling stream in hundreds of communities in northeastern Illinois.
The Downtown Ontario Improvement Association (DOIA) is seeking a qualified and experienced social media coordination firm to manage and grow our social media presence.
Learn how Apple’s PR campaign has played a significant role in establishing its position as the world’s most valuable brand.
The Division of Purchasing (DOP), on behalf of the Idaho Department of Insurance (DOI) is seeking a qualified vendor to design and implement a marketing strategy and awareness campaign including media spots for public education, direct mail postcards, program promotion and the development of media messages, materials, and content specifically targeting seniors and people with disabilities throughout Idaho.
Over the years, Subway’s franchise marketing has evolved to meet the needs of its global audience, and in 2025, the brand is continuing to drive innovation with regionally focused campaigns and a commitment to customer-centric marketing.
