Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.
Thinking about starting a blog for your nonprofit but wondering how exactly a blog might make a difference? That may be because the blog is an unfa
As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?
As sport becomes more tightly integrated with technologies, more pressure is put on clubs to find innovative ways to engage fans & enhance live sporting experiences
Online communities exist in an endless variety of form and shape and nonprofits are sitting up and paying attention: these communities offer new ways to engage lots of potential donors. Facebook and Twitter are huge, but some people fail to recognize that YouTube is also a social networking website. In fact, YouTube is a much bigger phenomenon than either Facebook or Twitter and is second in world web traffic only to the Google behemoth.
People spend more and more time on the internet, as a research conducted by Gfk in partnership with the Interactive Advertising Bureau (IAB) reveals. In fact, this medium saw a constant growth in the average daily time spent since 2010, as the study presented by emarketer shows. From 2:34 in 2010, the average daily time spent on the Internet grew to 2:56 in 2011, reaching an average of 3:07 in 2012.
You might not think about this often, but broadcasting on the Internet includes some risk—How safe are you when you use social networks like Twitter?
From the standpoint of nonprofits, making use of social media networks such as Twitter and Facebook is a no-brainer. These online communities allow nonprofits to tell potential donors about their work, engage the public, and drive traffic to nonprofit websites. Pinterest, on the other hand, may be a bit more difficult to understand, from the standpoint of a nonprofit. How can pinning items to a virtual bulletin accomplish any of those above mentioned goals?
Never ignore the power of social media: 81% shoppers say that posts from their friends have directly influenced their purchase decisions. This, and more, in an infographic by Bigcommerce.
While Google takes you by the hand and leads you with a smile to pictures of kittens and puppies, while you laugh at the latest Grumpy Cat meme, while you skip down the aisles of e-commerce buying baseball cards and gumdrops, the Deep Web lies beneath.
