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The video advertising platform Adap.tv launched In-Target Audience Optimization, a technology that helps advertisers deliver ads more efficiently to their demographic audiences measured by acknowledged services such as Nielsen Online Campaign Ratings and comScore validated Campaign Essentials.
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
Amidst the UK horsemeat burger scare, some savvy marketers at Virgin Media decided to capitalize on the momentum, with a spoof apology on Twitter, poking fun at Tesco and the like.
LinkedIn keeps on the right path – the small businesses’ favorite social network. An added plus for the network are the Q4 earnings, which surpassed expectations.
This question is being asked a lot lately, as more sites and apps begin requiring the sharing of Facebook or Twitter information for login. While it used to be that you could choose to...
Opera Mediawork, which serves 50+ billion ad impressions per month via 12,000 mobile sites and apps, published its Q4 State of the Mobile Advertising report.
How do you deal with the written language in contractual agreements? This case study by EPR contributor Cassie Lummus gives you a few clues.
In her new role, Jackie Cooper will oversee the firm’s creative offering and teams, and will report directly to Richard Edelman. She will also join the company’s Executive Committee.
Global Results Communications (GRC), Inc., a full-service public relations and digital media firm, announced today that it will manage the public relations efforts for its new client, LSN Mobile. The agency will focus on building brand awareness within the mobile ecosystem for LSN Mobile and will provide media relation services, news release strategy and industry events presence.
Internet radio might not be the most impressive in terms of audience, but this particular digital medium is catching the eye of marketers. According to a recent eMarketer report, internet radio is bound to...
