EPR Staff

Non-profit PR
PR News

Non-Profit Communications: Elie Hirschfeld, D.A.R.E & More

Not long ago, an LA Times article about the city’s Museum of Contemporary Art’s (MOCA) attempts to raise a sum of $100 million cited fundraising consultant as saying, “People like to give to excellence. It’s excellence, not need that generates big gifts.” But this is not necessarily the case. Many poorly run nonprofits generate the big donor bucks in spite of haphazard management and lackluster results.

Public Relations Social Media
PR News

With Social Media, the Proof Is in the Payoff

Everywhere you turn, someone is talking about the business benefits of social media—but, if you’re like most business owners, you’ve probably found yourself wondering just

UJA-Federation of New York
PR News

40 Under 40 List Includes PR Agency CEO and Andrew Ross Sorkin

The UJA-Federation of New York just released their 40-under-40 list of the top movers and shakers in the New York community today. Participants were chosen for their “drive, determination, achievement, character, and ability to lead the community.”

ASDA’A Burson-Marsteller
PR News

ASDA’A Burson-Marsteller Arab Youth Survey Released

According to a recent study by Burson-Marsteller, as many as three quarters of all Arab youth feel their countries are headed in the right direction. Overall, the ASDA’A Burson-Marsteller Arab Youth Survey reveals mostly positive sentiment where policy and other key societal determinants are concerned.

Marketing

SEO, Email Marketing and Paid Search Deliver Top ROI, Study Finds

Marketers have more and more techniques and channels available to promote their products or services, but it looks like old tools are delivering great ROI for businesses. SEO (organic search), email marketing and paid search (PPC) were the top three channels that the 1,300 digital marketers who participated in the new Econsultancy/Adestra Email Marketing Industry Census 2013 study said that deliver an “excellent” or “good” ROI.

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