
From North Jersey Community Bank to ConnectOne Bank: PR’s Role in a Successful Rebrand and IPO
Frank Sorrentino, Chairman and CEO, ConnectOne Bank, tells you how MWW’s program built a base of advocates from Main Street to Wall Street.
Frank Sorrentino, Chairman and CEO, ConnectOne Bank, tells you how MWW’s program built a base of advocates from Main Street to Wall Street.
In today’s economic world, cutting on your budget or marketing is really difficult as each criterion to market a company got many hurdles and to meet this up, a smart budget is obviously needed.
Social Leads was designed to help marketing and sales teams can target communication strategies to where people are in the buying cycle, reducing time to purchase and time to revenue.
The contest will run from April 2, 2013 – June 28, 2013. The winner will be awarded a $2,500 cash prize, an expense paid trip to New York City for the winning video’s premiere at the Council’s October 23rd member dinner, and more.
The study offers more valuable details for marketers to learn how to design effective and profitable promotional campaigns that pair free gifts with a known product.
71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.
Bolt Public Relations expanded its client roster with the addition of three new clients, including BASI Pilates, Redpath Consulting Group and Animation Vertigo.
To learn how to maximize your chances of being selected as a HARO source by a journalist, you need information from those who actually experienced success. We gathered the information for you, and put together a list of 5 golden rules.
My personal relationship with email marketing started way back in the mid-1990s. At the time I was building some of the very first websites (or portals as we rather ambitiously called them) for the newspaper industry.
There’s been a big shake up of personnel at French/West/Vaughn (FWV), one of the leading PR agencies in the US, with two senior staff members being handed promotions in addition to two new hires joining the outfit.