Search and social media marketing will most likely be on the wave in 2013, as a new report reveals that companies will continue to invest in these areas. The UK Search Engine Marketing Benchmark Report 2012, carried out by Econsultancy in association with digital agency NetBooster, covers search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing. Over 500 client-side digital marketers and agencies participated in this sixth edition of the report, which offers a comprehensive analysis of the UK search marketing environment.