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The new Ipsos MediaCT’s 2012 Mendelsohn Affluent Survey, subtitled “The State of the Affluent Consumer,” looked at households with an annual income of USD100,000 or more and their habits and provided some interesting conclusions. Roughly put, the main finding is that these people, the affluents as they are called and the ultra-affluents (those who earn USD250,000 or more per year), prefer printed publications to digital ones.
Salesforce announced today the launch of Salesforce Marketing Cloud, the first suite that unifies social listening, content, engagement, advertising, workflow, automation and measurement. This suite offers CMO’s the possibility to leverage social media insights and to manage all social marketing activities in one place.
For many years, there was a general rule about customer opinion in the cosmetics industry: it mattered, but didn’t usually make a difference. Why was that? Mainly because it took so long to reach...
A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?
The policy of famous company L’Oreal for 2011 was to spend on digital marketing as much as it has spent in the previous two. That was a bold move, but it seems the company’s representatives are happy with the results, sales were up, and now they can increase the digital spend and the overall marketing budget at the same time.
The famous personalized content discovery service StumbleUpon recently made some changes, adapting to new trends and making it more easily for users to find and share great content online and today announced all of its users about some Terms of Service and Privacy Policy updates in a detailed yet very friendly manner. This is one of those not so often times we get to praise someone for doing it right!
If you’ve ever walked past a speaker, museum exhibit or display and heard a sound that you swore no one else could hear, then you’ve experienced holosonic sound.
Nearly half of Internet users now post original images to the Web, and photos and videos become some sort of a “social currency” online, as a new report the Pew Internet and American Life Project shows.
Catapult PR-IR, an agency in Colorado that offers strategic public relations and investor relations services exclusively to technology companies, is celebrating 13 years of success in helping its clients achieve business success, and building awareness.
Targeting specific groups seems to be the focus for some of the newly launched social networks, and Parentie is no exception. This new social network has a database with schools from all over United...
