The Case against Not Being a Contrarian
Like this title, a contrarian position can confuse and frustrate your audience … but does it work? Contrarian brands are powerful, but risky.
Author: EPR Staff
A PR Lesson from Rihanna
Rihanna no longer talks about the horrors she suffered in 2009, when her boyfriend at the time, Cris Brown, battered her severely. Instead, she talks about love, trust, and forgiveness. A PR lesson, perhaps, but more importantly, a life lesson from the star.
A PR Lesson from Beyonce on #IWASHERE
Beyoncé’s PR lesson is about adding an influencial voice to a good cause, a cause that honors those who face danger and adversity to help others, and those who have made the ultimate sacrifice to help people around the world, regardless of who they are and where they are.
The Week in Review, PR People Moves
From Allison+Partners to Ketchum, the PR firms we look up to showed once again that hiring and promoting the right people is the secret recipe to success.
Free-Range Social Media: No Cruelty, Just Better PR
What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to be posting. A conscious consumer, who is aware of where her food comes from and how it was treated, would post tweets that were not merely gratifying, but invigorating, providing fuel to be better at what you and your followers do.
HD Advertisers Show Dramatic Growth, Outnumbering SD Advertisers
Extreme Reach, Inc., 150 percent increase in growth in HD ad distribution since Q2 2010 suggests a major shift towards high definition TV advertising. Analyzing trends across TV media types in the past two years, the report offers key findings revealing, among other things, for the first time, HD advertisers on network broadcasts outnumbered SD advertisers.
Travel PR: Travel Companies Tap PR Firms for Extra Buzz
Google is showing clear intent in taking over the travel sector, with a recent acquisition of Frommer’s guides, and other moves like the recent Zagat deal, Google+ Local, and so on. If travel companies don’t step up their marketing and PR efforts, competition and Google will crush them.
Breaking News: Edelman with a Poptent on Top, for Crowdsourced Video PR [Updated]
When Edelman decide to crush competition, they crush it real good. Take a look at what the world’s largest public relations firm decided to do, to gain even more momentum.
Five Steps to Social Media Marketing Success
Your company just started up an online presence, there’s all this buzz about social media and some so called “conversation” going on. Figuring out you’ll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing what is what?
Miley Cyrus Publicist and Public Relations Lessons
Miley Cyrus’s new extra-short, platinum pixie haircut wasn’t for a good cause, like raising money for a cancer charity, as many fans speculate. It was just a clever PR stunt to distance the star from her Disney-puppet image.
