Marketing
How to Explain SEO to C-Suite Executives
Getting CEOs on board with search marketing can sometimes seem like an impossible task—but it doesn’t have to be. Although it’s true that most executives
10/29/2012
Getting CEOs on board with search marketing can sometimes seem like an impossible task—but it doesn’t have to be. Although it’s true that most executives
Social media is here to stay, as the success of the existing social networks shows and as we see more and more of these online
In the online environment one can say and do just about anything. This is freedom of speech at its best, as anyone can share their opinions on any matter. But one can choose to do it in a respectful way or not. When it comes to officials and politics, often people get very personal and sometimes go beyond respectful, and that’s what a new law which will regulate social media is intended to prevent. The law is proposed by the Movement for Socialism party and they say they hope to push through Bolivia’s Congress.
Probably any marketer will tell you how important what they do is for a business. And people would agree as a new study shows. 94% of consumers and 98% of marketers consider marketing as essential to businesses, and nine out of ten people see marketing as paramount to driving sales. Yet only 13% of the people interviewed consider that marketing benefits society, and 53% of them think that generally marketing is “a bunch of B.S.”.
Paula Larson and Ellie O’Rourke, founders of L&O Public Relations, join Mobility Public Relations team, the company that has acquired their agency. All clients of L&O Public Relations were also added to Mobility Public Relations’ portfolio.
Corporate Social Responsibility has become important for many companies, sometimes driven by the desire of doing something good, other times just as a means of gaining awareness. The public relations and marketing agency Cone Communications launches a new approach to CSR called Corporate Social ReturnSM based on their belief that corporate social responsibility should deliver measureable business, brand and social impacts thus meeting stakeholders’ expectations.
Shopping habits change, slowly but surely. If Thanksgiving was a day dedicated to family, food and football, now it is a day filled with all that plus an healthy dose of shopping, and a new survey among retailers shows that people will have enough shops open to enjoy it. Moreover, online sales during Thanksgiving could surpass those from Black Friday, Chad White, research director at Responsys predicts.
Famous musician Peter Gabriel marks 25 years since the launch of the “So” album with an interesting Facebook campaign and the release of three different versions of the album. The campaign is centered on the musician’s famous hit “Sledgehammer” and, on Gabriel’s Facebook page, invites fans to recreate and upload scenes from the official video.
Google Analytics is a service that’s been available for many years now. You’d think that businesses went from traffic to other indicators in analyzing their online presence. You’d generally be wrong, as 73% of businesses are still using traffic in their reports, according to a new study.
Soft-launched on August 10th this year, Pheed positioned itself as an alternative to Twitter, thinking that “it would be nice to give you the option”. They went right ahead and included the basic features, text, photos and videos, but also brought something new such as voice-notes, audio clips and live-broadcasting. (I’m waiting for you to spot the something borrowed and the something blue. I’m joking, of course.) And then they went even further and thought about helping users monetize their account.
