There once was a time, when a business hoping to engage in a number of marketing or PR-related disciplines, had to recruit a raft of agencies or in-house experts to manage their campaigns. Siloed by guarded professionals or black-box technology, that either couldn’t or wouldn’t talk to each other, the practices (and very often the results) were shrouded in secrecy, bluff and jargon. This made life difficult for business hoping to capitalize on what were never truly seamless activities.

No social network remains untouched by brands and marketers. Newest kid on the block Pinterest is no exception as it just got more business oriented when Group M Next signed a deal with Curalate, an analytics platform that uses image-recognition technology, to provide data about what works and how on the social network.