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Content curation is one of the new trends in communications, as any marketing and communication expert will tell you, and it turns out that content is greatly perceived as an effective way of establishing thought leadership, as a new study shows.
Last week, APCO Worldwide announced veteran Mike Tuffin, executive vice president of America’s Health Insurance Plans (AHIP), as taking over as managing director of the firm’s headquarters in Washington, D.C., on June 25th. APCO, perhaps the most influential PR group in the US Capital, evidently tagged Tuffin for his vast expertise and influence in the healthcare sector.
MWW findings reveal a large gap between executives’ perceptions of the importance of a supportive corporate culture and their willingness to facilitate such a culture.
The acquisition is part of Waggener Edstrom’s global expansion strategy into markets such as Australia, India, Korea and South Africa, through acquisition, equity investments and new wholly owned offices.
A few members of the Weber Shandwick staff were recently assigned important management roles: Neil Nowlin is now general manager of Weber Shandwick’s Southwest; and Dawn Kahle is the new deputy general manager of the same branch.
For the first 10 days of June 2012, ComTranslations will be offering 10% discount for all website and SEO translations and localization services.
Pepsi signed the most extensive partnership a company ever made with Twitter. The global partnership will unfold over a 52 weeks period and will be coordinated with “Live for Now”, the current Pepsi campaign organizing pop concerts across the USA.
Sometimes simple and basic strategies are all you need as Runner’s World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.
Newsletter subscription with social media will simplify and increase the accuracy of the subscription process, driving increased conversions.
A lot of companies and agencies think press release production is a business of numbers and deadlines – we have to publish one each month, and we have to send it out by x...
