The funds will be used to continue developing the MediaBrix social advertising platform designed for agencies and marketers who want to interact through rich media advertising within the social stream of consumer activity.
There’s not much worse where PR goes than falling on your face at a debutante dance. Well, online gaming company Zynga’s IPO dance started off like the Oscars, but ended up with the new multi-billion dollar offering trading well below it’s $10 starting price.
What would you wish for this Christmas? Here’s a few ideas – although the numbers need multiplied a little. Two Twitter followers and Five Facebook likes wouldn’t go very far – unless one of those fans was Robert Scobble, or someone equally famous!
Everything PR News’ series interviewing the world’s top industry leaders continues today in a talk with Jim Weiss, Chairman & CEO of WCG, one of the world’s most influential communications agencies. We caught up with Jim some weeks ago, but maintained an ongoing dialogue to present this insightful Q & A. Weiss, a corporate communications legend of a sort, fielded questions about his agency and the “now” of digtial communications engagement.
Alicia Keys and her celeb pals stopped their digital lives cold, in the pursuit of saving lives. Their purpose, to give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease. Guest author Justin Toladro takes a look at the Buy Life campaign that helped millions.
It has become the rallying call of petitions, a new cause for celebrities, the subject of late night jokes, and has now finally found its
The main benefits are for individual users, who will now be able to see how they measure up against other team members, both socially and with accomplishments.
The first move to counter negative press has already been made: Amazon is promising a software update in less than two weeks. But will this update be enough?
John Peel gave so much to British radio, now his Centre for Creative Arts is seeking donations. A report by guest contributor Sarah Mancini.
CrowdCompass develops native iPhone, iPad, Android and BlackBerry apps for meetings, conferences, events and trade shows of every size. The company closed $1.3 million in venture capital funding in a Series A that will be used to fund development of next generation social-mobile technology for events.
