Sources of Inspiration According to Ogilvy & Mather
A global research survey, commissioned by worldwide advertising network Ogilvy & Mather, revealed the most inspiring people, brands and places for consumers across Europe and the US.
Author: EPR Staff
LeapFrog Interactive Grows Creative Team
Jeremy Reiss and Mike Brown joined LeapFrog Interactive, bringing a combined 23 years of experience in the advertising field.
Zapaday: Tomorrow APP Shows Global News Headlines for the Week Ahead
Zapaday.com has recently released a free iPhone application, called Tomorrow, that shows global news headlines for the week ahead. The app, which is freely available in the Apple App Store, displays future news on international affairs, politics, economics, product launches, festivals and much more.
Scott McKee Is the New Director of PR for Kia Motors America
KIA definitely needs a seasoned PR leading its team, especially after the massive wave of recalls in 2010, when Chung Sung-eun resigned, after the company recalled more than 35,000 vehicles in the United States and more than 104,000 globally.
New FDA Cigarette Warning Labels Are Larger, More Prominent
Beginning October 2012, cigarette manufacturers can no longer distribute cigarettes for sale in the United States unless they display the new cigarette health warnings.
LEWIS PR Boosts Client Roster with Powerwave Technologies
LEWIS was selected following a competitive pitch for the public relations program. Details of the budget were not being disclosed. The campaign begun in June.
New Study Shows Pricing Discrepancy Online Vs. In-Store
A study by Anthem Marketing Solutions found changing patterns in online and offline pricing: items under $15 appear cheaper in store, while those above $50 are cheaper online.
The Brain Tree Aims to Be Facebook for Research
The Brain Tree’s PR campaign failed to convince us of the purpose of the site. How is this site anything like Facebook is beyond our reach.
Social Network for Kids Skid-e-Kids Grows in the U.S.
A recent press release by the company revealed that Skid-e-Kids grew over 200% worldwide within few months of inception.
The Redner Group: Poster Child of What’s Wrong with PR
Redner Group’s mistake affects the PR industry as a whole. Every time one of us gets a well deserved scorning, the media have the opportunity to generalize, an opportunity they never miss.
