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Crowdsourcing is a valuable tactic for companies running corporate social responsibility (CSR) programs because it offers new perspectives, builds engagement and helps find nontraditional sources of opinions; yet only a little more than half of companies have adopted this power tool for their CSR programs.
Yammer, a social network designed for businesses, mixes the connectivity and collaboration features of Facebook and Twitter with the privacy companies and other organizations need to ensure a safe work environment. This new communication tool is currently used by over 100,000 companies and organizations and relies on Ogilvy PR to boost their adoption.
If you happen to already have Amazon Prime, a feature that affords you 2-day shipping on everything for an annual fee, you are in luck. Amazon is now offering unlimited movie and TV streaming...
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. BMW i represents a new movement in premium mobility.
What’s in a name? In the end, for UberTwitter, the difference between success and failure. Twitter has just suspended three third-party Twitter clients, UberTwitter, UberCurrent and Twidroyd, for violating the company’s policies and trademarks.
Creative Agency Exopolis has been named agency of record for Formula 1 United States. Exopolis will handle all strategic and creative communications.
When it comes to business, brainstorming may be the main source of new ideas. While you may brainstorm by yourself, you can generate more ideas in less time if you include others in your...
Any boss worth his salt knows that he can’t leave all the customer service duties to his employees; he has to be willing to let himself be a part of the team, also. One...
Network Solutions tried a different approach to raise awareness and gain new customers. Instead of spending millions on a 30-second TV ad to be run during one of the most prominent events of the year, they tried a social media campaign. They launched what they referred to as a “mockumentary-style Internet video campaign” called Go Granny that resulted in a 500% increase in .CO sales for Network Solutions.
Valentine’s Day is not part of Islamic religious practices, but Muslims should be free to choose whether they celebrate it or not. Is JAKIM’s campaign against Valentine’s fair?
