MLK Day Sale: The Lowest of Marketing from Kmart
Kmart decided that the best way to celebrate MKL day is by organizing an online sale.
Author: EPR Staff
Crisis PR: Bank of America Website Down. Again.
Some Bank of America customers trying to access their online and mobile accounts were unable to get through today, a website outage that resembles so much a similar issue last January.
Platforms for Social Media Usage by Big Car Brands
CEOs, executives, and all upper-management of auto industry dealerships should be making an aggressive stance in social media. With so many “free” platforms to spread the word, make an appearance, and even more importantly,...
FanGager Helps Brands Manage and Engage Fans
FanGager gives brands the ability to know who are their top fans and the simplest way to interact with them. The result? Real social media ROI.
Consumer Groups of the Future and the Issues Brands Will Need to Address
New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.
Banks Start to Focus on Social Media Tools, Twitter and Facebook Lead the Way
Banks now turn to social media to further engage customers, open up new conversation and support channels and keep the information flowing. The industry is buzzing with information on how to employ Twitter or Facebook or other social media channels and the tools to help you navigate the online world have already appeared. But they still have a long way to go.
Walmart’s Extensive Media and PR Campaign to Back NYC Store
Walmart has just launched a massive media and PR campaign in New York City involving print, online, on the air and direct mailing as communications channels to counter attack a City Council’s hearing analyzing the impact of a new store opened by the company in NYC. The campaign which also includes ads aired 14 radio stations comes just days before the hearing that will question the company’s plans.
Top 10 Ways to Influence People Online
Abe Jackson, Jr. tells you how to become an online influencer. His tips will help your business thrive online.
The Thriving Economy of Texas
Texas is a good place to do business. It is currently the 2nd largest economy in the nation right behind California, with a GDP of over 1 trillion dollars.
Webinar: How to Avoid Legal Pitfalls with Your PR Initiatives
PR News starts off the year with a new webinar, How to Avoid Legal Pitfalls with Your PR Initiatives, which will tackle the potential legal issues related to PR initiatives, with a focus on what communicating in the social media world implies. The number of PR pros integrating social media activities in their daily practice grows exponentially and information flows freely and extremely fast through numerous digital media channels, exposing practitioners to legal risks for their agencies, clients and organizations.
