Winter Solstice and Total Lunar Eclipse – PR Opportunity for NASA
A total lunar eclipse concomitant with the Winter Solstice happens once in 632 years, and NASA doesn’t waste a good PR opportunity. See how.
Author: EPR Staff
Marketers Regret Not Investing Enough Time in Social Efforts
While most marketers understand the mechanism of social engagement and the need to provide an ongoing, constant stream of content and interaction, a lot of them regret lacking the time and effort to put their understanding and plans into action. New research shows marketers feel they could have done a better job and are frustrated by the lack of time, resources and direction when it comes to social media activities.
Hanson Dodge Creative and Comet Branding + PR Kick off the New Year with Merger
Active lifestyle agency Hanson Dodge Creative (HDC) and social media and public relations firm Comet Branding + PR will join hands on January 1st and start 2011 with a merger that will expand their collective ability to provide quality services to a growing list of global clients.
WidePR, Free Press Release Submission and Distribution Service
A new service to submit and distribute press releases has just emerged in a quite crowded part of the online world. WidePR.com, the latest site offering this type of service to PR professionals and businesses, describes itself as a “state-of-the-art SEO environment that promotes and distributes business news for free”.
How the Police Are Using Twitter
Lior Levin explains how the police are using twitter to get the word out about certain events, and even to catch the bad guys…
US Armenian Community Boycotts Kobe Bryant over Promotion Deal with Turkish Airlines
Immediately after signing a two-year agreement with Turkish Airlines to be their global brand ambassador, LA Lakers basketball player Kobe Bryant faces rough criticism from the US Armenian community. Their disapproval was spiked by the fact the Turkish Government refuses to recognize the massive Armenian massacre by the Ottoman Empire.
Facebook: Best Large US Company to Work for
Popular social site Facebook ranks first among the best US employers. The social network outran Southwest Airlines and management consultants firm Bain & Company on the list compiled by Glassdoor, an online site where users publish feedback on employers.
Las Vegas Digital Media Award Winners Announced
The Las Vegas Interactive Marketing Association (LVIMA) announced the winners of its Fifth Annual Digital Media Awards competition at the year-end awards banquet. The 2010 competition was open to all Las Vegas digital media designers, ad agencies, interactive media firms, businesses and local interactive marketing professionals with over 120 entries submitted within 10 categories.
Three Calysto Communications Clients Complete Successful Exit Strategies
Calysto Communications, a global public relations and social media marketing firm, announced it helped three more public relations and social media clients achieve successful exit strategies in 2010. TAT, The Astonishing Tribe, became part of Research in Motion (RIM), Widevine was acquired by Google and CTDI bought Calysto client Alloptic.
Online Reputation – What Is it and Why Does it Matter?
Online reputation management is about identifying what is being said about you online, responding where appropriate and building up a positive digital reputation.
