Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Will Later Search Engines Show Obama As Born In Kenya? Can Pepsi Say Coke Is Out Of Business and Search Engines Will Agree? A long-term high-profile client of 5WPR called me recently. He told me he got engaged for the 1st time and is planning a holiday wedding.  He’s never been married – yet was mystified that on Google there’s a new info graph which refers to him as married.  He wanted it corrected – so we prepared a notarized letter from him stating he’s never been married, copied the 1st page of his tax returns saying so, and multiple... Read More >

“We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of.” ----Edward Bernays, the father of Public Relations Public Relations firms, today more than ever before, are in the content creation business – and this democratization of the media – of information and communication can be used for good and for bad. Nick Cohen, an influentialBritish journalist wrote a fascinating article this weekend about dictators utilizing PR Agencies to tell their stories. Cohen – albeit while showing the negative uses of the Public Relations industry – indicates why Public Relations will... Read More >

Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and behavior. Barack Obama, Stephen Colbert, and the “Oracle of Omaha” Warren Buffet are all hailed as great communicators – no argument here. President Obama’s communication abilities are absolutely phenomenal. Mr. Colbert, through humor and wit, scores political points and creates cultural references (“Truthiness” anyone?) that resonate with legions of fans. And of course, it’s not just the financial public that eagerly... Read More >