Airbnb: When PR Goes Wrong
When you pioneer not just a new brand but an entirely new type of industry, it really pays to get your consumer public relations right. After all, the “old established” businesses hate successful upstarts,...
Author: Ronn Torossian
Ronn Torossian: Insights from 5WPR Founder
Twitter Laying off 8% of Workforce & Wrongly Informs Staff Via Tweet
Here’s a case of bad decisions becoming a public relations problem for Twitter. The fast-growing technology company decided to make layoffs – which is a fact of life in business – yet the way...
5 Marketing Lessons Every Company Can Learn From Apple
Apple, by any standard, has built an amazing brand, but they’ve done more than that. They’ve built a following and a philosophy. When it comes to marketing, few even come close to what they’ve...
Pitch Review: How to Revise and Revamp your PR Pitch
For any business or organization, public relations is often one of the main keys to success. Having a good public image and interacting well with customers, clients, and others can go far in determining...
How to Use Newsjacking in PR
Newsjacking at its most basic is using current news that’s garnering a lot of interest and injecting your views and product information into the storyline. Successful newsjacking is not just about the content, original...
Delta PR Machine pushing back against bag fee lawsuit
Now an airline is catching heat on a federal level. Delta Air Lines was recently in federal court, where a judge ordered the company to cough up $2.7 million for failing to produce information...
SeaWorld Still Struggling to Move Beyond Blackfish
Ever since the documentary Blackfish was released to the masses, SeaWorld has been faced with a major international Public Relations crisis. Despite an aggressive PR campaign of their own, recent attendance numbers illustrate this...
Real Estate Public Relations Campaign: 10 Ways to Go Beyond Publicity
In real estate, competition is fierce and much of marketing and public relations responsibility falls onto the shoulders of an individual agent, broker or marketing employee. Due to the nature of real estate and...
The Bill Cosby Brand is Forever Defined With Admission Of Crimes
Recently revelations in the public relations disaster once known as Bill Cosby’s career & reputation, have forced many former Cosby allies to take a step back. A few have even begun to publicly recant their...
What a Sweatshirt Can Teach You About PR
Even the best kind of PR can be a problem sometimes; in this case we take a look at the American Giant Hoodie. Back in December 2012, Farhad Manjoo wrote an article about American...
