BOLD PR: Beauty Brand PR Company
Founded in 2008, BOLD PR is a small public relations and communications agency located in New York. The agency specializes in online outreach, media relations, brand messaging and positioning, image development, and building brand name recognition for their clients.
BOLD PR has a unique, hands-on approach with its public relations services, and it provides its clients with the team’s practical experience, creativity, general industry know-how, and their established media relationships — all of which allow brands and corporations to increase their brand awareness and create stronger connections with their target audiences.
When working with this agency, brands and corporations can get an efficient and effective alternative to having an in-house public relations and brand building team. The onboarding team at BOLD PR provides excellent market analysis, personalized public relations services tailored according to the client’s needs, objectives, and budgets, as well as experienced counsel.
The main goal of BOLD PR is to provide consistent, supportive, and evolving PR programs that focus on the client’s core messaging and their products, while also keeping the brand relevant and top of mind for their consumers..
The agency offers its client a variety of services, such as image development for businesses looking to define their core messaging and create a distinctive voice in a saturated market, brand recognition for clients looking to reach and grab the attention of the consumers through various strategies, and content ideation for companies looking to engage their audiences in meaningful ways.
BOLD PR also provides digital and traditional media relations, as the agency can harness both the power of different journalists, reporters, bloggers, influencers as well as broadcast and print media. They can also forge strategic alliances for brands looking to work together or partner with the right companies that can enhance their reach or reputation.
Additionally, the agency also offers launches for businesses looking to plan and execute a targeted and customized approach for their audiences. Finally, they offer influencer engagement services, where the agency connects the client with the right influencers who are front and center of many digital conversations and can really highlight the brand.
BOLD PR was founded by Jodi Balkan when she started working with the agency’s first client, Living Proof. Before the agency, Balkan used to head the public relations department of L’Oreal Paris, where she was in charge of all the public relations and sponsorship efforts for the brand.
The agency is comprised of PR industry experts and veterans who have worked with numerous brands and corporations across a variety of industries, but specializing in marketing for lifestyle beauty brands.
Their connections and extensive experience are just a couple of the many reasons plenty of notable brands have decided to work with BOLD PR and utilize the agency’s services, such as Pat McGrath Labs, Valentino Beauty, Fenty Beauty, Makeup By Mario, Milk Makeup, Giorgio Armani Beauty, Lancome Paris, Benefit, JLO Beauty, and numerous others.