Chesapeake Bay Foundation Seeks Direct Marketing Agency
The Foundation is seeking a consulting agency to oversee all Direct Marketing for a mature and well established program. Experience in developing campaigns for the environmental sector a plus. Integrated multi-channeled experience preferred. Ability to convey strategic goals, industry benchmarks and CBF program progress to leadership team in a professional manner required.
Serving as a watchdog, we fight for effective, science-based solutions to the pollution degrading the Chesapeake Bay and its rivers and streams. Our motto, “Save the Bay,” is a regional rallying cry for pollution reduction throughout the Chesapeake’s six-state, 64,000-square-mile watershed, which is home to more than 18 million people and 3,000 species of plants and animals. With offices in Maryland, Virginia, Pennsylvania, and the District of Columbia and 15 field centers, CBF leads the way in restoring the Bay and its rivers and streams. For more than 50 years, we have created broad understanding of the Bay’s poor health, engaged public leaders in making commitments to restore the Chesapeake, and fought successfully to create a new approach to cleanup that features real accountability—the Chesapeake Clean Water Blueprint.
But the Bay is still a system dangerously out of balance. We continue to engage in education, advocacy, litigation, and restoration to turn the tide and leave a legacy of clean water for future generations.
Scope of Work:
Direct the strategic planning for all direct marketing campaigns.
Develop revenue and expense forecasts – both annual and long range.
Oversee campaign strategy, creative strategy, copywriting and production coordination for:
- 12 Appeals, Monthly Renewals, 7-9 Acquisition Campaigns, and work with the team to integrate with digital media channels
Develop campaign analysis reports and key performance metrics for all campaigns and overall membership program.
Lead weekly, quarterly and annual meetings to continually define strategy, assess progress and develop future programs.
May 4th, 2018
Ketchum PR and Edelman PR have strong not for profit arms.