Back-to-School Study Reveals Changed Spending Patterns
The study helps brands and agencies plan new marketing campaigns aimed at today’s youth culture, particularly for the back-to-school season.
07/27/2011
The study helps brands and agencies plan new marketing campaigns aimed at today’s youth culture, particularly for the back-to-school season.
Hennessy announced today an exclusive Hennessy V.S bottle collaborative project with KAWS, a New York based artist and designer.
What meats are consumers buying this July 4th? MyWebGrocer offers a few answers.
Creative Agency Exopolis has been named agency of record for Formula 1 United States. Exopolis will handle all strategic and creative communications.
It’s premature to speak of a “world without Steve Jobs” – although Apple’s CEO takes an indefinite leave of absence, he is still around.
New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded
An exclusive statement from Starbucks, explains why the company dropped some elements from their iconic logo: Starbucks is going to be selling fish and Girl Scout cookies!
A Latvian travel startup called Movolo creates a literal “easy button” for many millions of travelers. This simple transportation search engine will literally factor away travel troubles if the developers have their way. Advance algorithms help take travel customers from their front door to their desired destination in the most
This recall hurts Johnson & Johnson’s more recent PR efforts to assure customers and company employees that previous recalls of popular over-the-counter drugs like Tylenol, Motrin, Benadryl and Zyrtec did not reflect systemic problems across the corporation.
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
