PepsiCo Teams Up to Help Chicago Kids

Pepsi

PepsiCo and Feed The Children have just announced a partnership with The Salvation Army and local retailer Jewel Osco for distributing two semis tractor trailer loads of food and essentials for assisting 800 Chicago area kids. The goods will be distributed at U.S. Cellular Field (Lot C – 333 West 35th Street, Chicago, IL 60616).

Longtime partner of Freed The Children, PepsiCo donated various Frito-Lay snacks, Quaker products, Life cereal and Sierra Mist beverages to help out the families of the kids. As for Jewel Osco, that firm donated various food products as well. The Salvation Army identified the families in need who will receive a 25 pound box of good and other assistance.

This event is part of Feed The Children’s Americans Feeding Americans Caravan, which has helped more than 465,000 families across America since back in 2009. According to the figures supplied via the news release, at least one in three kids in the Chicago area are impoverished. That’s enough hungry kids to fill US Cellular Filed 14 times. Kevin Hagan, Feed The Children president and CEO, offered this:

“Many of the families we serve on the Americans Feeding Americans Caravan are making hard choices between paying bills and feeding their families. With support from PepsiCo we are helping to ease the burden for families struggling in this economy.”

Sounds like a fun community relations program for one of Pepsi’s PR firms – who include Porter-Novelli, Hill & Knowlton & Brunswick Group – to pitch to the Chicago area media.

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