This year, PepsiCo announced a brand-new soda beverage, with a lemon-lime flavor, called Starry. According to the brand’s promotional content, this new product was created to target younger generations of consumers, specifically Gen Z customers. The new soda beverage is actually a direct competitor to Sprite, the popular soda beverage
Companies that want to grow have to invest in strategies that will allow them to reach more customers and generate more sales at the same time. Assets More and more people these days have started enjoying different forms of content, and for most industries, that has meant that the customers
Companies have to reach their consumers through their content, however, the biggest obstacle that businesses face in those terms is how they can create this type of content, and what format the content needs to be created in, in the first place. Content Companies have many different opportunities in terms
Customer experience is all about the way companies engage with their customers throughout every stage of the buying journey. That means customer experience doesn’t just support a business, it’s the core of every business. From customer support to marketing and sales, every element gives companies a touchpoint and an opportunity
One of the most popular marketing topics this year has been customer experience, but in reality, customer experience has always been at the core of what companies do. However, the pandemic accelerated the world into a digital-first space, and companies have had to navigate the situation quickly by learning to
With the prevalence and popularity of online reviews, customer service can make or break a company. If a business is working hard to provide the best possible service to its customers, the opportunity to respond to both positive and negative reviews online is what can help companies become more visible
It’s not always easy to build a successful e-commerce company. Plenty of e-commerce businesses have failed, which resulted in a waste of time and money. However, when done right, companies in the e-commerce industry get access to a part of the 4 trillion sales in the market. Tracking the right
With the arrival of Black History month, people want to support black-owned companies. This year the theme for Black History Month is Black Health and Wellness. Social distancing regulations have affected Black business owners . They have had to navigate a new way of serving their customers and handling the
As another end to a stressful year is approaching, and the world is still trying to navigate the impact of the global pandemic and its constant shifts in consumer behavior and values, one of the industries that has successfully persisted throughout all of that has been the wellness industry. While
One of the most effective ways to reach a target audience is through digital marketing, which allows businesses to drive traffic to the company’s website, close sales, and generate high-quality leads. To create a good digital marketing strategy that will result in business growth, businesses have to think about their
