Dallas Independent School District Seeks Marketing Agency

The Dallas Independent School District (Dallas ISD) is publishing a Request for Proposal (RFP) soliciting qualified vendors to submit proposals to perform a variety of marketing services, including marketing analyses and research, campaign development, event planning services, and various creative services.

Scope of Work:

  • Needed marketing services:
  • Market research/analysis services to guide campaigns with internal and external audiences, and project-based PR/Marketing initiatives.
  • Message development and marketing strategy consultation for internal/external audiences. Branding and brand management services.
  • Campaign development.
  • Creative services and collateral development to produce brochures, fliers, print advertisements, outdoor advertisements, logos, graphic elements, etc.
  • Advertising development, rate scheduling, placement and billing for various mediums including social media ad campaigns, outdoor ads, radio ads, movie theater ads, print and online ads.
  • Promotional marketing video production, PSAs and commercial spots. Photography services.
  • Content creation and editing services to produce and/or edit website content, marketing collateral copy, white papers, news stories, etc.
  • Event planning, management and production services to host seminars, conferences or trade shows including staging, pipe and drape, tables and chairs, signage, sound, lights, video, logistics etc.
  • Online commerce services to establish, launch and host an online Dallas ISD apparel and merchandise store.
  • Direct mail services.
  • African-American Marketing Services Hispanic/Spanish Language Marketing Services

Due Date:

November 29


Candace Yarbough Procurement Services Office

Dallas Independent School District

9400 North Central Expressway Ste. 105

Dallas, Texas 75231


Contenders could include Shift Communications and Hunter PR.

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