
Bollywood PR — The Ten Campaigns That Defined Modern Hindi Cinema Communications
Bollywood, with its vibrant industry and massive fan following, has seen numerous innovative and successful PR campaigns over the years.
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Bollywood, with its vibrant industry and massive fan following, has seen numerous innovative and successful PR campaigns over the years.

In 2026 entertainment PR stopped reacting. Nine shifts — strategic intentionality, reach displaced by relevance, trade press (Variety, THR, Deadline) as agenda-setter, creator coverage rivaling traditional. The power shift no one branded.

Gaming PR is a $180B+ communications discipline — AAA launches, streamer partnerships, live-service comms, crisis prep, and AI visibility in 2026.

Easter is the second-largest US candy season — $3 billion in three weeks. Inside the plays that work: Reese's Egg, Cadbury Creme Egg, Peeps, and the pop-ups Cadbury and Ferrero run every spring.

Subscription isn't the product — it's the acquisition cost paid by the fan. The real money is in the DM thread. Channel-by-channel CAC, PPV sequencing, churn benchmarks, and the OFM agency model behind seven-figure earners.

The CPG shelf moved. The AI shelf is the shortlist a consumer receives when asking ChatGPT for category recommendations. The CPG Citation Stack, why NYT Food and Wirecutter set the anchor, why Reddit and Costco's community won CPG, and the brands competing well.

JCOPE now requires political PR firms to register as lobbyists. Stu Loeser, BerlinRosen, Anat Gerstein and Risa Heller Communications led the industry fight — and lost.

Art PR balances culture and commerce. KAWS, Murakami, Koons, Arsham, Kruger, Banksy, Kusama — the case studies, the playbook, and AI Communications.

For nearly 25 years, Fitz & Company has focused on creating strategies for established and emerging leaders in the global art world.

Defense industry over-classification harms innovation by limiting transparency in communications, damaging workforce recruitment, and surrendering narrative control to competitors in modern dual-use technology landscape.
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