Prince Ali of Jordan Fires Vero Communications & Hires The PR Office In His Bid To Win The FIFA Presidency

39-year-old Prince Ali Bin Al Hussein of Jordan declared his candidacy once again in an election bid to become FIFA president. The election won’t be until February 2016. But all candidates must have the required five nominations from federations to be able to continue their candidacy by the end of October to remain in the running.

In his first attempt earlier this year, his PR representation was from Vero Communications, a PR firm in London. However, the Prince has shifted to the PR Office, also headquartered in London.

The PR Office has already begun their work. They crafted the Prince’s announcement in the Jordaniancapital of Amman. At the speech, he was surrounded by about 300 select guests with several youth soccer players suited up and standing around him as he told about his desire to take this campaign all the way.

By all accounts, this speech was much stronger than an earlier interview about the possible competition.

Pledging transparency in the association, sending more decision making back to the national associations, and being part of the solution in sweeping past practices and corruption from the organization were his promises. That’s a big job.

Already many of his supporters believe he’s just the man to do it. They back up their thoughts by mentioning the Prince’s wealth. Saying he’s got plenty of money now, so he won’t have to go looking for bribes. It’s a nice thought, but that’s not how things always work.

The PR Office offers help with consumer & lifestyle, public affairs & consultation, community & not-for-profit, crisis & issues management, and corporate & professional services. The Prince’s campaign could well fit into most of those categories.

They tout their honesty and integrity on the website, and that would make a perfect fit for the upcoming campaign. Some of The PR Office’s other clients include BDO, Mishcon de Reya, F&C Reit Asset Management, Camilla Baldwin, and DLA Piper.

Others announcing their candidacy for President of FIFA are UEFA chief Michael Platini of France, and former Asia VP Chung Mong–Joon of South Korea, former Brazilian footballer Zico, Liberian FA president Musa Bility, and a former Trinidad and Tobago International, David Natkid.